The Micro-Sociology of Networks

This is a brilliant presentation on how networks and sociology combine together. According to David Armano, though technology doesn’t change human nature, it changes human behaviour. It gives us the capacity to communicate effortlessly and instantly. This gives rise to networks, and networks have increasingly taken more of an important role in society.

What I mean by that is you can go to Twitter, to Facebook, to message boards when asking questions. Human search engines, far more powerful than any search engine algorithms. For breadth of content, Google still wins, that’s for sure. Social networks are populated by human people, the answers they provide to questions have influence and their own currency.

One not to miss – It explains detailed concepts with thought provoking illustrations and in an understandable way. I’ve started a ‘Goodies’ category on the blog for slideshow’s like this to go under so from here on in, any content that I find of use can be found within ‘Goodies’.

View more presentations from David Armano. (tags: behavior human)

One Reply to “The Micro-Sociology of Networks”

  1. Human networks (so long as the humans involved possess the knowledge needed) will always surpass Google network in terms of immediate helpfulness. I learned that yesterday myself when I discovered a tick on my son and tweeted for help – got answers very rapidly indeed.

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