Ofcom’s annual Children’s Media Literacy Audit revealed some interesting facts about UK younsters and their social media habits. According to the survey, a quarter of eight-to-twelve-year-olds have profiles on social networking sites like Facebook, Bebo, and MySpace, despite the lowest minimum age for any of these sites being thirteen.
Other surprising findings include:
- Eighty-three percent of parents are unaware of what their children do online.
- Forty-four percent of kids between twelve and fifteen think sharing downloaded copies of films and music should be both legal and free.
- Eighty-three percent of these young web users are quite savvy when it comes to online privacy protection.
Full story at Guardian.
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The print ads will run in the May issue in the UK, France, Germany, Spain and Italy, and in the April issue of the Condé Nast men’s title in the US, China, Korea, Australia, Mexico, Taiwan and India.
Consumers with webcams can view the campaign on the brand’s dedicated microsite at xmarkyourspot.com, by holding up either the ad from the magazine, or a print-out of the AR code in front of their webcam. A 3D box then appears that allows visitors to select from four short films created for the augmented reality initiative.
The ads, which promote the launch of the brand’s X Underwear range, will also run on GQ.com, linking to the range’s dedicated website.
The models featured in the ads include US actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer player Hidetoshi Nakata.