Do you “cross the streams?” In other words, do you co-mingle your personal and professional social networks? This is a tough question to answer. In this essay (which is also my Adage column next week), I present the pro-side of the argument. I also opened up this discussion on Facebook.
As I travel the world, however, I am hearing distinct argument for keeping these separate. LinkedIn CEO Jeff Weiner and I discussed this yesterday. He (correctly) called me “an edge case.” So with this in mind, consider this Part I. In Part II I will look at the case against “crossing the streams.”
As always, I am eager for your views. Help me learn. This is a very confusing topic for many people.
Professional, Personal Social Circles Converge…and Confuse
About a year ago I became Facebook friends with Rob, the dealer sold me my car in 2007. Now I don’t have any connection Rob other than this single transaction. Yet whenever I bring in my wheels for service, he is able to recall some nugget from my activity stream. You see, Rob is smart. He is using social networking to maintain a level of “ambient awareness” about his customers’ total lives and he lets us do the same about him. This instills trust. And trust is the future of business. In all likelihood this helps him drive more sales.
Social networking is rapidly blurring the edges between our professional and personal spheres. Many of us co-mingle colleagues, clients, friends and family within our social networks. Others do not.
While the long term effects are uncertain, this convergence is creating mass confusion among marketers and other corporate types who for years have worked to ensure these circles remain separate. They maybe fighting a losing battle since this train left the station long ago.
The days of us yelling “yabba dabba doo,” sliding down the dinosaur’s tail and leaving work behind at five are long over. Thanks to the proliferation of mobile devices, we are constantly connected to our work. On the flip side, we don’t hesitate to stay close to our personal networks while we’re in the office.
Social networking is amplifying and accelerating this existing trend. It’s forcing all of us to make choices about how public we are willing to be – and what, if any boundaries we want to maintain between our networks. Regardless of your individual stance, this subtle, yet important change is going to reshape how you and your colleagues do business.
The societal norm, it seems, is tilting more toward what thinker Jeff Jarvis calls “new publicness.” This is especially true among younger workers. And while there are certainly major pitfalls – ask anyone who lost their job over questionable Facebook photos from a weekend party – there are clear benefits as well. Caveats aside, I believe that that those who allow these circles to overlap will build stronger ties all around. At our heart, we’re all human beings, not automatons. If we open up and let our customers, colleagues and partners see even just a little bit of our total activity streams, we will break down barriers, instill trust and more lasting business relationships.
This isn’t black and white of course. Each individual will have to decide just how public he/she wishes to be and to what end. This is why Twitter, a public channel, may not be right for everyone. Yet Facebook, which allows the user to tailor his/her specific updates just to a single network, could be.
The good news, however, is that publicness is not an all or nothing equation. You can start small, as many are. Some employees, for example, are solely using internal social networking tools like Yammer to update their colleagues on their day-to-day activities. Other more extroverted types, meanwhile are tweeting their passions. Some even log their total lives on FourSquare, all in full view of their professional and personal networks.
Ultimately this is an individual choice and it must take into account a lot of factors, including corporate policies and industry norms. But in an age where transparency begets trust, there’s a lot to be gained on an individual and institutional level for those who decide in some way to live some of their lives in public and converge networks. Just ask Rob, who I will definitely buy from again.
[It] was conceived to use the potential of the wonderful seen towards the Gulf of Mexico from each space of the house without sacrificing the privacy and the comfort of its inhabitants, with that intention, the building owns two personalities that contrast, which is observed in the big difference of its facades one of them mostly designed to be seen from the inside, giving all the importance to the views of the sea whereas the second facade was designed to be seen from the outside.
The main concepts were to achieve making the form and the structure as one piece, and by request of the client, all the spaces must be connected so in this case we choose the long terraces in the main facade as a semi-public space to share all the spaces together at the same time with family and friends.
Nike president and CEO Mark Parker discusses a conversation he had with Apple head honcho Steve Jobs in this short clip from Fast Company’s “Innovation Uncensored” conference. Jobs’ advice for the sporting goods company? “Get rid of the crappy stuff.” Simple, yet brilliant.
Yep, it has been scientifically proven: the accuracy of people in describing charts with ‘chart junk’ is no worse than for plain charts, and the recall after a 2-3 week gap was actually significantly better. In addition, people overwhelmingly preferred ‘chart junk’ diagrams for reading and remembering over plain charts. In all, the researchers conclude that if memorability is important, elaborate visual imagery has the potential to help fix a chart in a viewer’s memory.
I am sure Tufte is not going to like this…
The findings have been described in the paper “Useful Junk? The Effects of Visual Embellishment on Comprehension and Memorability of Charts” [hci.usask.ca]. About 60 participants were asked to look to 14 different information graphs created by Nigel Holmes (see also his book Designer’s Guide to Creating Charts and Diagrams) and their equivalent, custom-made ‘plain’ versions. The ‘chart junk’ charts were all designed to attract the eye, engage the reader, and sometimes provide a particular value message over and above the presentation of the data itself. In fact, the researchers deliberately chose the most extreme type of visual embellishment that they could: namely, the full cartoon imagery used by Holmes.
The participants then answered questions about each chart’s topic and details, such as ‘What is the chart is about?‘, ‘What are the displayed categories and values?‘, ‘What is the basic trend of the graph?‘ and ‘Is the author trying to communicate some message through the chart?‘. Half of the participants then answered the same questions again, after about 5 minutes of playing a game, and half after around 12 days. The experimenters then recorded any correctly recalled charts (e.g. ‘I remember one about the price of diamonds‘).
“The illusion of objectivity (as used in minimalist charts) and the use of evocative imagery (as used in Holmes charts) are perhaps just different approaches that work at different ends of the rhetorical spectrum. Designers and readers should remember that a Holmes chart is not necessarily more biased than its plain counterpart – but it may be more effective at conveying the value message that is part of the overall argument.“
Via Eager Eyes.
This is what i’ve been trying to articulate for months. Visualisations of data that make what you are reading easier to stomach.
These days you can share just about anything online. Sharing your personal taste with the world might seem a little egocentric, but it’s also a great way of getting recommendations from others too.
From TV shows to mobile apps, here’s our guide to sharing what you love online.
TV shows and movies
Miso takes the Foursquare format of check-ins and badges and translates it to movies and TV shows. When you’re watching something, just log the fact using this iPhone app and you can automatically share your viewing habits via Twitter or Facebook. You can even link up your Foursquare account to check-in at your current location at the same time.
You’ll earn badges for repeat viewing of different genres and you’re able to see what your friends are watching and see what shows are “trending” right now. It’s a little ‘bare bones’ at present and it’s uncannily similar to Foursquare in its design. That said, it’s still an alpha product that launched mere weeks ago so if you’re a TV addict, it might be worth getting in on the action now and seeing how it develops.
Music was the first form of entertainment to be easily shared online, thanks to Last.fm. Over half a decade later and the service is still the best way of letting others know what you’re listening to. Supporting everything from desktop music players to MP3 players, mobile phones and even the XBox 360 and some internet radio stations, Last.fm reaches to just about anywhere you can play music digitally.
The true joy of Last.fm is that once you’ve ’scrobbled’ a decent amount of music it really can recommend new artists and songs to you quite accurately, and the charts it builds of what you’ve been listening to know your music taste better than you do.
Publicly sharing the desktop apps you use might seem a little strange but Wakoopa has built up a loyal following by allowing users to do that. Beyond simply publishing a feed of the apps you use via services like Twitter and a widget for your website, the service keeps track of your productivity by tracking your app usage on a graph.
Wakoopa will also recommend other apps you might like based on your usage and a social side of the service makes it easy to see what your friends are using. [Disclosure: The Next Web’s parent company is an investor in Wakoopa]
With so many apps in the iTunes store, choosing the best can be difficult. Appsfire is a service that allows you to share which apps you’re using with others quickly and easily. Available for PC, Mac and as an iPhone app, the service taps into your iTunes account and lets you create lists of apps to recommend with others. A link to your recommendation list can then be shared with others easily.
Beyond friends’ recommendations, the Appsfire website provides ‘VIP’ app lists from well known bloggers including our own Editor in Chief, Zee. A version of Appsfire for Android apps is currently in private beta and will be available to all soon.
If you’re a gadget obsessive, gdgt is the site for you. Run by former Engadget head honchos Ryan Block and Peter Rojas, it allows you to build up lists of the high tech gear you own, would like to own and have had in the past. The site allows you to compare lists with friends, see what others are saying about gadgets you’re interested in or review them yourself.
As with most of the services in this list, there’s Twitter and Facebook integration and dynamic recommendations based on what you’ve shared. As a reference source for information about new gadgets and a place to discuss them, Gdgt can’t be beaten.Martin Bryant UK Editor, The Next Web
Martin Bryant is based in Manchester, UK. A co-founder of the city’s monthly Social Media Cafe events and award-winning blogger, he is Digital Content Editor for Marketing Manchester. His main interests are developments in the social web that relate to the mobile and music industries. Twitter, Personal site
A new survey has found that women are more likely to give out their phone number to men who have iPhones.
CultofMac reports that a Phones4U survey of 1,500 women found that 54% of them would be more likely to give their digits and date an iPhone owner than a non-iPhone owner and 37% said that owning an iPhone makes a man seem more reliable.
The survey also found that iPhone owners were better groomed, more likely to have a good sense of humor, and better at conversation.
“There’s just something about a man who’s good with computers that makes him more trustworthy,” said Lucy, a 23-year-old primary school teacher from London, in the press release. “If he’s got the cash for an iPhone then he must be very good at his job, too.”
In 2001 Dennis Crowley, a young interactive telecoms graduate from New York University, found himself turning over a particular problem in his head. Crowley and a lot of his friends had been involved in various internet start-ups which, after the dotcom bubble burst, had gone pop. The problem was this: the friends were mostly living in East Greenwich Village, and they were around most days, but they never got together as much as they liked. Some days someone would be going to a baseball game, or someone would be going to a bar, or to the park, but there was no easy way of co-ordinating this social life among the group (this was back in the mists of networking time: Facebook hadn’t been invented; even Friendster hadn’t been invented). Crowley found himself applying his idling mind to the question of whether there might be a way of letting your friends know where you were, without making 20 phone calls; of taking the chance out of chance meetings.
A decade later, after various part-evolved efforts to come up with a solution to this problem, Crowley seems to have found one that works. He is the co-founder of Foursquare, an internet site and iPhone application that allows you not only to advertise to friends (or friends of friends, or friends of friends of friends) exactly where you are in the world, but also incentivises the processes of going out, and meeting up. Foursquare has extended way beyond Crowley’s mates; it is becoming a bookmarked fixture among circles of friends in cities across the States and the world. The application is approaching its millionth user; inevitably, in the way of these things, blogs and investors are buzzing about it — and rival “location, location, location” services, such as Gowalla — as this year’s Twitter: the next geeky obsession to become a mainstream media compulsion.
Crowley explained some of the potential to me last week on the phone. “We want Foursquare to be a lot about encouraging adventure,” he said. “To give you a reason to do things and go places that you might not always think to do.” He was, when he was developing his idea with his business partner Naveen Selvadurai, particularly interested in a couple of phenomena: the first was the psychology of Nike , the sensor that allows you to collect data about your jogging and store it and analyse it on your iPod. “After I started using it,” he says, “I was struck by the idea that if you forgot to turn the sensor on one day, then the run itself seemed to have no point. It was the sort of game-playing, data-collecting habit of the run that encouraged you to do it.” He became fascinated by the idea of virtual rewards. “A lot of our group,” he says, “had grown up with Super Mario and they wondered about the possibility of turning life into a game. Getting rewards for adventures just like Mario did on screen.”
Foursquare incorporates all of these ideas into its format. Using GPS location in your mobile phone it encourages you to “check in” to any location – bar, café, shop, event, park bench – and not only to share that fact with your friends but to win virtual badges and points for your activity. There is a competitive element to this. If you achieve the most check-ins at any one place in the course of a week, then you become that place’s “mayor”. You can also review and add comments about your favourite locations, so the site, accessed on a phone, becomes, in theory at least, an anecdotal and endlessly updating guide book. “I was interested in the metrics and analytics of encouraging friends to go uptown, or to try new places,” Crowley says. There are obvious commercial applications to this: 2,000 tuned-in venues, he says, already offer free drinks to their Foursquare mayor – that week’s most loyal regular (several major corporations, like Starbucks, are already working on developing this possibility).
Crowley is keen to extend the demographic of his “game” outwards from the mostly techie twentysomethings who use it. He suggests it is great in places like airports where, having checked in, you might (conceivably) also want to “check in” to see if any “friends” are in the building. It being a New York- based idea, however, he is also finding, he says, “that a lot of mothers are using it in parks to set up play dates with nearby kids”.
The race to colonise this junction between GPS location and social networks like Facebook and Bebo has become, in the last year, the latest virtual gold rush. Though Foursquare is the clear leader, each pretender – Whrrl and Hot Potato and Loopt — offers different incentives and medals and points. Gowalla, a native of Austin, Texas adopts an Aussie backpacker accent (of the stylised kind you might find in a Walkabout pub). It gives you a virtual passport, which you stamp as you colonise different “spots”, and you are encouraged to share “a hidden gem of a coffeeshop, a heavily trafficked museum, or a scenic overlook off the beaten path.” In the manner of Wikipedia, these posts are overseen by a “Street Team Elite” of regular and passionate users, who are alert to censor those who “malign or slander” a location (“don’t be a hater”) and to encourage a kind of slacker atmosphere: “Your favourite bend in the river is likely of greater value to the community than your garage. Just sayin’…”.
Among these rival applications there has been talk of virtual turf wars, of “The great geo-social showdown”; but Crowley is keen to stand aloof from such competition. “Though at the moment we are on a much different scale, we see ourselves as more equivalent to Facebook or Twitter,” he says, hopefully. Both of the latter have, of course, informal links with the new kids on the block; both are in the process of adding a location element to their own offering.
I spent some hours last week seeing what this territorial world might bring to the streets of Highgate in north London. Crowley’s vision of a city in which you are “surrounded all the time by possibilities that you don’t realise exist”, I couldn’t help feeling, had a somewhat more prosaic cast in my local high street. Having downloaded the Gowalla and Foursquare apps onto my iPhone I did my usual round of local pub and park and Caffè Nero, checking in at each place by touching the onscreen button, and duly collected points and icons and medals; as my phone tracked my odyssey to the local hardware shop I felt moved to offer a little paean to its compendious stock levels; I found myself surprisingly eager to become mayor of Pond Square, just down the road, so I checked in there, and felt a fleeting surge of virtual power. This point-scoring Bloomsday was lacking in real drama, however. Inevitably, of course, one or two people had got everywhere first – some were already checked into the pub and the café, though I tried in vain to match their “passport photos” (of uniform wild abandon) with the faces of the cappuccino suppers and lager sippers. Geo-sharing was not quite the 24-hour party invitation or the incentivised land-grab that I had imagined. More, I guess, the loneliness of the early adopter.
Even in the absence of friends, some of the implications of using the sites quickly became clear. One is that they slightly change your sense of geography. A curious aspect of the generation now reaching Twitterhood is that, for better and worse, they will never – as long as they keep their phones charged – have the experience of being lost. Foursquare and Gowalla add an extra level to that: there will never be another surprise to discover around the corner. Voluntarily tagged users will always know that they are 273 yards from yet another of “the coolest bars in town”; they will rarely bump into an old friend by chance – rather they will have already been tracking his or her satellite progress all evening. On the upside, the days of arriving in a room full of people and discussing the weather with strangers will be over; distress signals can be sent to friends in crowds who (you hope) answer the call.
One of the apparent virtues of these applications is that they add a real-world element to the virtual acquaintanceships that you can make online with Facebook and the rest. They make them “stickier” in the language of internet tribes. Along the way they not only redefine what we might mean by a mayor, however, they also further recast our blurring notion of “friendship”.
Robin Dunbar, the Oxford evolutionary biologist, has lately been researching online social networks, partly to look at their implications, if any, for what has become universally known as Dunbar’s number: the maximum 150 friends with whom – he has argued extremely persuasively — human beings have the capacity to maintain relationships.
I asked Dunbar if he saw anything in the evolution of online networks to suggest that the next stage might extend our social horizons in any meaningful way.
“The question really is,” he said, “does the technology open up the quality of your social interaction to any great extent, and the answer to that question is, so far: not really.”
Dunbar has been studying the ways that, despite our hyperconnectivity, relationship quality with people invariably declines in proportion to the distance you are apart. He has little evidence that technology mitigates that decline. “Our informed opinion is really that in the end you still have to have that face-to-face contact to properly renew a friendship.”
There is, according to Dunbar’s research, a marked gender difference in the way that we use social media. It is, in this respect, not surprising that the early take-up of the geo-location sites is weighted toward men. “To avoid relationship decay among friends, men have to do stuff together, for women it is enough to chat.” The real-world slant of Foursquare and Gowalla make them natural vehicles for male bonding. Added to that is the opportunity for peacocking with their mobile phones, which have, to the evolutionary biologist, become a substitute for sexual display (men will always put their phone on the table and fiddle with it, women tend to keep theirs in their bag…).
What none of it changes, though, despite the number of “friends” and “followers” we may attract, is the number of people we typically trust as friends: three or four with our lives, 15 or 20 we love to see, 150 for Christmas cards.
Even Clay Shirky, New York University’s fast-talking professor of the new new thing — and Dennis Crowley’s tutor — is not persuaded that social networking has the ability to improve the nature of friendship or change Dunbar’s Number. “What these games and applications do,” he says, “is extend and churn the edges of our network, which is often how new ideas are brought into it.” Shirky, as if by way of example, was explaining this on a phone from a New York taxi, and while he talked to me he directed the taxi driver through the real Manhattan streets (and no doubt tweeted and pinged and buzzed).
He recalls the genesis of the Crowley’s idea quite clearly. “In 2001 and 2002,” he says, “we were all talking about big game theory, and the idea that the grid of Manhattan was like a grid in a game scenario. At the time GPS didn’t work in New York because of the canyonlike streets so Dennis developed something called Dodgeball which was a sort of text-based map of the city. Google bought it, sat on it and killed it.”
In those days, at NYU, he recalls they would spend a lot of time discussing the ludic mechanics of social lives. People had all sorts of theories about where game playing began and ended, arising from Wittgenstein’s notion that no one had ever really come up with a working definition of the word “game”. In reality, however, Shirky concedes, “those interested in this were more likely to go to work and then go home and play Warcraft, so the two arenas were still pretty separate.”
What something like Foursquare or Gowalla does, he suggests, is to begin the process of blurring those lines, not least commercially. “Foursquare is absolutely the first national-scale test case we have for looking at the interaction between game mechanics and social software and geolocation.”
The power it gives you, in Shirky’s eyes, “is basically the power to see through a wall, a wider sense of what is going on around you.” If you are sitting by yourself – as I’m imagining many Foursquare early adopters might well be — this is obviously a useful thing. “It dramatically increases the serendipity of socialising…”
In this view, Foursquare is a kind of existential act, one with which we are certain to be become more familiar in the future. While most reality “games” take you out of the physical world and into a virtual space, the novelty of geolocation is that it reverses that relationship: it takes a game template and overlays it onto your social life. “You are not playing through an avatar,” Shirky suggests, “you are just being you, but playing at the same time.”
Either that, I guess, or you can just meet a mate for a pint.
So this, I think is pretty fantastic. I work on a financial services client and not coming from that kinda background there’s always a battle to convey the complexities of savings, pensions and the like in a way that you can instantly understand. There’s a veritable minefield on options, information and misinformation out there so when this was sent round at work I wish I’d thought of the idea myself.
I’ve only grabbed one of the images but click the via link at the end of the post and check out the rest.. it transcends on and offline media, with a teaser billboard showing nothing but a URL in the US.
Then comes this:
“When it comes to your money, too much excitement is the last thing you need,” reads the introduction on the microsite. “Montana 1st Credit Union has been prudently boring the socks off Missoula for more than 78 years. Just ask your Grandpa. Since 1931, we’ve been quietly doing what’s right for our members without any high-roller excitement. No corporate jets, no million-dollar salaries. Just great rates and outstanding member service, year after year after boring year.”
And you just let out a smile don’t you.
Very nice. Well done to iDiz (http://cuidiz.com/)