Categories Uncategorized Old but good: How to create advocacy and conversation Post author By Michael Litman Post date September 19, 2010 No Comments on Old but good: How to create advocacy and conversation via slideshare.net Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Generating positive change in Detroit Post author By Michael Litman Post date September 19, 2010 No Comments on Generating positive change in Detroit via vimeo.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized The most powerful colours in the world Post author By Michael Litman Post date September 19, 2010 No Comments on The most powerful colours in the world via insanity.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Build Anything: Lego Post author By Michael Litman Post date September 19, 2010 No Comments on Build Anything: Lego via vimeo.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized W+K and Nokia Create Virtual Paint You Can Splatter and Throw Post author By Michael Litman Post date September 19, 2010 No Comments on W+K and Nokia Create Virtual Paint You Can Splatter and Throw via fastcodesign.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized 21 ingredients for a sustainable community Post author By Michael Litman Post date September 19, 2010 No Comments on 21 ingredients for a sustainable community via michaelbatistich.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Creative advertising on buses Post author By Michael Litman Post date September 11, 2010 No Comments on Creative advertising on buses via trevoryoung.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized KYM: The Old Spice YouTube Infographic Post author By Michael Litman Post date September 11, 2010 No Comments on KYM: The Old Spice YouTube Infographic via knowyourmeme.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Creating Destination Engagement with Facebook Post author By Michael Litman Post date September 11, 2010 No Comments on Creating Destination Engagement with Facebook via michaelbatistich.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Retail Engagement: Nike Air Live Show transforms POS in to a POGame Post author By Michael Litman Post date September 11, 2010 No Comments on Retail Engagement: Nike Air Live Show transforms POS in to a POGame via vimeo.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Stop motion journey around Tokyo Post author By Michael Litman Post date September 11, 2010 No Comments on Stop motion journey around Tokyo via vimeo.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Deck: The most passionate w/ audio Post author By Michael Litman Post date September 11, 2010 No Comments on Deck: The most passionate w/ audio via michaelbatistich.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized This Is Your Life Post author By Michael Litman Post date September 11, 2010 No Comments on This Is Your Life via reflectionof.me Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized The Awareness Fallacy Post author By Michael Litman Post date September 11, 2010 No Comments on The Awareness Fallacy Caught this interesting pres from Mark Lester earlier today (via Propagation Planning by Griffin Farley). Smart and concise, it directly addresses the issue many of us have with the over reliance (both on client side as well as agency side) on awareness as a key measure of success. I’ve always felt like this was a tremendously limited metric (and part of a larger, flawed process ie the ‘purchase funnel’), even more so today, but I’d argue even in the old days when advertising fell into neat buckets and most people found out about new brands or products in more or less the same way. I’ve never really bought into the idea that human beings are such simple machines who follow a nice, linear path from awareness to purchase. It’s a bit more complicated (and more interesting) than that, and this deck does a nice job of exploring that complexity quickly. Particularly like the last section around the way many marketers and marketing research processes confuse the relationship between attitudes and behavior, summed up nicely with this chart: Click to view large Download this gallery (ZIP, undefined KB) Download full size (21 KB) Full pres is definitely worth a read to help get your brain working again after the holiday weekend. via avin.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Coca-Cola Happiness Machine London Post author By Michael Litman Post date September 11, 2010 No Comments on Coca-Cola Happiness Machine London via eranium.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Most Viral Brands of 2010 Post author By Michael Litman Post date September 11, 2010 No Comments on Most Viral Brands of 2010 via rubberrepublic.com via socialmediagraphics.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Screen technology in 2014 Post author By Michael Litman Post date September 11, 2010 No Comments on Screen technology in 2014 via swiss-miss.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized The Economics of FarmVille Post author By Michael Litman Post date September 11, 2010 No Comments on The Economics of FarmVille via lenkendall.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized The future is branded content Post author By Michael Litman Post date September 11, 2010 No Comments on The future is branded content via michaelbatistich.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)
Categories Uncategorized Giant drum machine Post author By Michael Litman Post date September 11, 2010 No Comments on Giant drum machine via digitalvault.posterous.com Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on WhatsApp (Opens in new window)MoreClick to email a link to a friend (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on Pinterest (Opens in new window)Click to print (Opens in new window)