Rapper T-Pain Gets A Facebook Like Tattoo

Mark Zuckerberg meets Jesse Eisenberg for first time on SNL

Funny and awkward.

Ads are evolving within Gmail

I’m firmly in the ‘dislike’ camp on this one. Ugly on the eye.

RFID powered shoes connect wearers to social media

Imagine walking in to a shop, standing on a big like button and that becoming a social action popping up in your news feed.

How Sexist are You? (on a scale of 1 to Andy Gray)

Ad-Age Creativity A List

Great online advertising placement

2010 was the year of growth for Foursquare

This 3D printer makes edible food

My LinkedIn network visualised

The latest in Facebook demographics

Embracing mobile platforms.

Robot idents for T4

Does watching TV with friends affect the influence of advertising?

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer’s attention from the screen. The reduction in TV ads’ effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zippingtimes 8 fast forward), which reduces ad effectiveness almost entirely, leaving only 6% recall. This study concludes with some practical suggestions for improving the effectiveness of TV commercials seen by a coviewing audience.

Source: “How coviewing reduces the effectiveness of TV advertising” from Journal of Marketing Communications

300,000 App Store Apps Visualized

The Swiss Army Bathroom

Funny outdoor ad for a radio station

A new rule.

Ideas Vs. Execution

Kickstarter: The science of crowd funding