Why Pro Athletes Sleep 12 Hours a Day

Time Flies in Harry Potter World

Worrying is like a rocking chair

Dont Drink and D(r)i(v)e

Mr T For One

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Includes a small teapot that rests within the tea cup. I pity the fool that doesn’t like tea.

Giving print a voice. Reporters without borders.

I like this, a lot.

Deer comes through a cat flap

Real time fantasy football with Heineken Star Player

How not to be linked with the Royal Wedding.

So I thought the Krispy Kreme newsletter from the other day was inspired. This on the other hand? Not so much.

Go to Jack Wills a) if you’re a mug and b) get your exclusive mug in store!

Everyone’s a winner.

Social Vending from PepsiCo

PepsiCo’s Social Vending System is a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association’s One Show in Chicago, April 27-29.

A Cup of Optimism by Starbucks

Super Mario Bros Theme Song: Cover

Love love love this.

Put yourself through the paces

From Google. The Mobile Movement: Understanding Smartphone Consumers

A ton of useful stats here.

A World Without Facebook

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Spanish football commentary is so much more exciting.

Are there any other ads that could do this?

A picture speaks a thousand words and all. But I found this pretty brilliant from Apple. It just screams classic Apple. No bells, no whistles, just product. And the product sells the product.

I like.

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Olympics website. 40 minutes to go. Not looking great.

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Krispy Kreme and the Royal Wedding

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I'm not a fan of the gross opportunism by most brands out there around the Royal Wedding but I thought this newsletter I got through was very funny and hats off to whoever thought of it. 

Renault turns offline approval in to a Facebook like with RFID

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This is from Springwise:

Many brands have struggled when it comes to converting a popular offline presence into online recognition. Hoping to remove any practical barriers to this process, and encourage instant online appreciation, Renault were displaying their innovative Facebook share pillars at the recent AutoRAI Amsterdam Motorshow.

The show is the largest automotive event in the Netherlands, and featured brands such as BMW, Lamborghini, Audi, Mercedes, Porsche, Ferrari, Bugatti, Lotus and Jaguar. In order to stand out from the crowd, Renault cars were accompanied by Facebook pillars designed in collaboration with Blogmij. The 250,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “like”, posting a link to that car on the card bearer’s profile. A video showing the pillars in action can be viewed here.

Those who think that smart phones have completely removed any barriers between the offline and online world take note. There is still plenty that can be done to bring the two spheres closer together, and as the off=on trend becomes ever more prevalent, we predict innovations such as these will become more and more common. Don’t get left behind!

Website: www.facebook.nl/RenaultNederland
Contact: jutta.vermeijs@renault.nl