Diageo, Amazon Prime partner to produce ‘shoppable’ films

Spirits company Diageo has partnered with Amazon Prime for “shoppable” 20-minute films featuring premium brands like Dutch Vodka Ketel One, Don Julio tequila, Cîroc vodka, Ron Zacapa Guatemalan rum, Johnnie Walker’s luxury variants and Haig Club whisky, according to a report in Ad Age.

Leave a Reply