Guinness: Friendship and wheelchairs

The choices we make reveal the true nature of our character.

Another great ad from Guinness.

LG Job Interview: Ultra Reality

Well done LG, racking up over 4m views so far.

What would you do in this situation?

Taking brand partnerships to a whole new level: Android KitKat

How about this for a joined up campaign.

Originally called Key Lime Pie, employees at Google soon realised that a) people don’t really know what Key Lime Pie tastes like and b) it didn’t resonate with a global, mass audience. So the jury was out, what to call the new 4.4 Android OS. Then they struck gold.

Let’s call it Android KitKat, and we’ll partner with KitKat themselves to make it happen. (I’m evidently massively oversimplifying this.)

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No money is changing hands, the ideas was to do something “fun and unexpected”. But this isn’t something that Google just came up with overnight and went ahead. They’ve been talking with Nestle about the idea since November 2012, with some 11 months of planning having gone in to it. It only got finalised in February 2013 when Nestle executive vice president of marketing Patrice Bula, decided within an hour to go ahead.

It used to be Apple that would announce a new product without anyone previously knowing about it, shrouded under secrecy and mystery. Now even they get leaked sometimes months in advance. So this partnership will have come as a surprise to even most Googlers i’d imagine.

Here’s where you can start to understand the scale of the partnership: 50 million KitKat bars in 19 countries will have Android branding and consumers will have the opportunity to win a Nexus 7 tablet and Google Play gift cards. That’s incredible scale, Google have just tapped in to creating awareness about 1) Android 2) Nexus 7 and 3) Google Play.

Production of the wrappers started 2 months ago – it’s just amazing that it hasn’t come out until now.

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Nestle is also producing a small run of 500 limited edition KitKats in the shape of the Android logo and have been sending them out to influencers. Here’s The Verge proudly showing theirs off. Clever influencer tactic too, getting the big hitters creating even more interest and demand.

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All of this talk is making me hungry for a Kit Kat now…

Reboot

It’s time to reboot this blog and what i’m using it for. If you’re coming here for infographics, i’m sorry but i’m no longer curating these as much as I used to.

I’ve been a little busy with BRANDSONVINE.COM and Share This Too which has just hit the shelves in all of the finest book shops.

Bear with me while I add a lick of paint around here. Thanks for your support.

Share of Device Page Traffic Throughout the Day

How It Feels [through Glass]

The future is now.

Separated at birth: Dulux and the Damien Hirst 2013 Brit Award statue

Some nice reactive social content here from Dulux, noticing the colours of the spots by Damien Hirst on the 2013 Brit Award statue match their colours for 2013.

Compete study: Mobile users in the UK

Digital Trendsetters And How They Interact With Brands

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Wifi on the London Underground. An updated map.

wifi-map-jan.pdf Download this file

This is great, loving that they even thought of this. Still not going to pay £15 a month to use it though. 

People have more brands as friends than ever on Facebook

The Illusion of Choice in Marketing

3 Strategies That Keep Apple #Winning

Crowdfunded projects on Kickstarter in 2012.

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Featuring money raised, average pledge and success rate per category. 

The Secret To Better Sleep

What does the car of the future look like?

Facebook Mobile Ad Performance

How students actually use smartphones

Marketing Interest in Pinterest, Google+ Climbs