Want a good review for Four Lions? Ask twitter…

This is interesting…

…the honourable Rupert Britton, Dark Lord of Content Strategy here at PHD, has had a tweet picked up of his thoughts on the new Chris Morris film Four Lions, and it’s been used in an ad.

It’s the second one down…

He’s not the only one though… they’ve used about four or five, mixed in with reviews from proper journalistic organs.

Oh, and the Evening Standard.

Anyway, it’s really interesting, for several reasons.

Firstly, if you were a little short of good write-ups of your film (which I’m not suggesting Four Lions is, it’s just a hypothetical ‘if’), you could just find the tweets by people who did like your film, and use those.

Secondly, it highlights the fact that we increasingly trust (or at least marketers believe that we trust) the opinions of other people at least as much, if not more so, than those of the so-called ‘experts’.

Thirdly, if you are going to use someone’s tweet in a review… is it polite to ask? The first Rupert heard of it was when a friend called him up and told him…

Rupert says he wouldn’t have minded at all.

So why not just ask?

(If you’re listening, Four Lions folks, the very least you could do is send him a poster or something…)

Presentation of the year so far: The brief in the post digital age

The brief in the post digital age

View more presentations from garethk.
Best pres so far. Czech it.

UTweet! from Uniqlo. Very cool.

Put in your @name on Twitter and see what it does. Very nicely done.

http://www.uniqlo.com/utweet/

Unemployed Man Google Mapped His CV —Someone Give Him a Job For His Creativity Alone!

A link I picked up on got Gizmodo’d. It was rather lovely.

I had to turn off the iPhone app Boxcar because of all the @replies coming through after @gizmodo tweeted it and linked to it in their blog post.

The Five C’s of Engagement

Future Media. No More Middle men.

Consistently brilliant stuff from Helge.

Incredible t-shirt stop-motion video

How they do this I have no idea. Amazing.

The History And Evolution Of Email

Top graphic.

Ad Vice: 10 Tips for Fledgling Digital Marketers.

If I could marry a presentation this would be it.

GAP: Turning shopping on its head

Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.

To announce and promote their customer loyalty programme Sprize, the GAP store  in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like.  So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.

It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?

This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.

Nice.

Via PSFK and Suite 101

The Path to 10 Billion iTunes Downloads

The BBC-o-Gram: How the BBC spends money

It puts all the discussions about 6 Music in to perspective just how little they are squabbling over. You have to look pretty hard to find them on the infographic in the first place.

Age Distribution On Social Network Sites

Social media and the power of links: The Matthew Effect

Fantastic use of touchpad tech to create a new guitar experience

Real time counter of worldwide tweets

Sweet visualisation.

The Razorfish 5: Technologies that will change your business..

Finally a use for floppy disks

Pretty cool geek art.

Nicolas Roope from POKE talks about “things vs ads”

Well worth your time.

Social Media Hierarchy of Needs

This is pretty smart.