Another great presentation deck by Mike Arauz
Social Network In Your Pocket
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Category: Goodies
Here’s a great deck to get those thinking juices flowing, another cracker from @bud_caddell across the pond at Undercurrent. Do people say across the pond any more? Well, I just went there. PS Sharing the love Bud, happy birthday..
A few choice quotes:
“Ultimately, semantics fail us when trying to describe the present moment. When is now? Now? Or now? And while we’re on the topic, Morrissey would like to know, how soon is now?”
“Hope and despair are the emotional manifestations of future consciousness. We feel either one based on the predictions we make from passing events.”
“Attention is our scarcest natural resource. And attention is given based on a perception of time and a consciousness of the future”
There’s More Time Than The Present
View more documents from Bud Caddell.
I’ve omitted the word ‘influencers’ from the original headline because it still bugs me a bit but nonetheless this is a brilliant compilation of so many varying predictions on 2010 in the one place from some of the biggest movers and shakers. I’m merely there to fill up the numbers obviously and being next to Seth Godin has provided many with much amusement. But I’m all for a bit of self-deprecation every now and then. Hat tip to @tim_whirledge for the original heads up.
Everyone that is featured in the presentation is listed below with their @names, making it easy for you to follow as many as you wish.
2010 Social Media Influencers – Trend Predictions in 140 Characters
View more documents from Taly Weiss.
Major trends that came to the fore out of all the predictions were:
Mobile, Location, Transparency, Measurement, ROI and Privacy.
Not much new there then for 2010. Mobile, Location and Privacy would be my three to watch in 2010. Transparency shouldn’t even be there because it should happen without a second thought. But in 2009 we have seen and still in 2010 we’ll continue to see ideas, campaigns and executions which will pretend to be something they’re not / mislead consumers in some way or fake its roots and originality. Sometimes it is purely for the sake of controversy and to get people talking about it but other times you wonder who initially thought it would be a good idea and then how it ever made it in to the public spheres.
It was concluded that 2009 did not meet expectations. What should we expect in 2010?
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In this report, the 2010 Social Media trends are foretasted by:
@petecashmore PETE CASHMORE Founder, CEO Mashable
@armano DAVID ARMANO Senior Partner, Dachis Group Author, Logic and Emotion
@chrisbrogan CHRIS BROGAN President, New Marketing Labs
@peterkim PETER KIM Managing Director, N.America Dachis Group
@seth SETH GODIN, Bestselling Author, Entrepreneur & Agent of change
@litmanlive MICHAEL LITMAN Social Media Strategist Consolidated PR
@tamar TAMAR WEINBERG, Community & Marketing Manager, Mashable
@johnbattelle JOHN BATTELLE Founder & Chairman Federated Media
@mariansalzman MARIAN SALZMAN President, N.America Euro PR, Trend Spotter & Author
@mzkagan MARTA KAGAN Managing Director, US Espresso- Brand Infiltration
@danzarrella DAN ZARRELLA Social & Viral Marketing Scientist HubSpot
@emarketer eMARKETER Digital Intelligence
@drewmclellan DREW McLELLAN Founder and Author The Marketing Minute
@idc CAROLINE DANGSON Digital Marketplace Research Analyst IDC
@jasonfalls JASON FALLS Social Media Strategist Social Media Explorer
@charleneli CHARLENE LI Founder Altimeter Group
@gauravonomics GAURAV MISHRA CEO 2020 Social Online
@marc_meyer MARC MEYER Principal Digital Marketing Response Group
@emarketer JEFFREY GARU Senior Analyst eMarketer 2010
@jimmy_wales JIMMY WALES Founder Wikipedia
@alecjross ALEC ROSS Sr Advisor -Innovation State Department
@CraigNewmark CRAIG NEWMARK Founder of Craiglist
@scobleizer ROBERT SCOBLE Technical Evangelist Rackspace
@dmscott DAVID MEERMAN SCOTT Marketing Strategist & Author World Wide Rave
@roncallari RON CALLARI Social Media
@ravit_ustrategy RAVIT LICHTENBERG Founder & Chief Strategist Ustrategy.com
@equalman ERIK QUALMAN Author Socialnomics
@pgillin PAUL GILLIN Writer, Author & Social Media Consultant Principal
@adambroitman ADAM BROITMAN Partner & Ringleader Circ.us
@cbensen CONNIE BENSEN Director of Social Media & Community Strategy Alterian
@mikearauz MIKE ARAUZ Strategist Undercurrent
@nenshad Nenshad Badoliwalla Co-author Driven to Performance
@adamcohen ADAM COHEN Partner Rosetta
@danielwaisberg DANIEL WAISBERG Head of Web Analytics Easynet
@communitygirl ANGELA CONNOR Journalist & Community Strategist
@trendsspotting TALY WEISS CEO and Head of Research TrendsSpotting.com
An educational presentation by Jeff Brenman of Apollo Ideas who explores how technology is changing the way people work together.
The Future Of Work
View more documents from Jeff Brenman.
10 Trends To Watch In 2010
View more documents from David Stutts.
Interesting to note that crowd sourcing is one of the top trends for 2010. It’s been fascinating reading at length the thoughts of Amelia, John and many others to name just two, with Peperami being the case in point in this instance. In some cases, I think it’s akin to authorised stealing but can see its merits.
I don’t know if the trends are in any order of importance but Augmented Reality comes in at #1. I’d agree with this for the most part, it’s a truly new, interactive and immersive experience when it’s done properly but there’s only a handful of solid examples to date so far.
Mobile payment is definitely en vogue for 2010 with the announcement by Jack probably most well known for being one of the guys behind Twitter. He recently announced his latest project, Square. This is a “new e-payment technology which he hopes will revolutionise the way consumers pay for goods and services.” with an iPhone or iPod Touch to begin accepting credit or debit card payments instantly.
Check it out in action here:
Really great presentation deck from Thomas Wagner.
This reminds me of the kind of deck that Andy Bellass produced when I worked at Splendid. Maybe because he’s from an advertising background, I don’t know but he makes decks that don’t look anything like your generic Powerpoint presentations and they take you on a thought provoking and emotive journey, almost holding your hand along the way.
Check it out below and follow him on Twitter at @thomas_wagner
Micro Pulse: How small touches in social media impact the heartbeat of your brand.
View more documents from Chris Wilson.
I love presentations like this. An absolute breath of fresh air. Gone are your typical bullet points and times new roman font and here you have a brilliant case in point that hammers the message home, less is more. The words are touchpoints, they aren’t everything, you still want to find out more instead of being bored to tears.
Someone said elsewhere that “Every interaction with the consumer is essential and can make a difference. Brands need to fit into the life of people.”
And here’s from the man himself, Chris Wilson of FreshPeel.com
The idea is that in a world with an unlimited amount of brand touchpoints, some in a brands control and many not, and the fact that consumers can interact with a brand whenever and wherever they want to, every touch matters. I credit the birth of this idea to David Armano and his Micro-Interactions presentation.
I’ve spoken at length about measuring social media but this is one of the funniest presentations I’ve read, yet still full of interesting and useful info.
Highly worth your time.
An absolute must read.
Inspiring.
I started this post a few weeks back with just the video. After a bit of research, I found the below slide deck also. Personally, very useful stuff chock full of insight from a behemoth of a company embracing the social web with both hands. Who says big companies can’t get involved.
I’d like to think i’m a cross breed of insight, life, brand and piggyback.
You?
Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead presented this recently on Day 1 of Advertising Week 2009. Well worth your time.
You can grab the PDF and the PPT versions of the presentation here. The podcast is here also.
During, Andy asked them to obviously think about Google when creating experiences. For me, what resonated most was that he reminded everyone to experiment often, be creative, try new things, and don’t be afraid to fail.
I don’t think that happens enough. Trying, innovating and sometimes failing. It’s easier to stick to what’s known rather than taking risks to potentially produce truly innovative stuff. Creativity and ideas generation is still alive and well but execution is being stifled by budgets and ignorance to enter new and unchartered territory. Budgets will always to some extent stifle what can and can’t be done. Also, understandably, it’s difficult from a large client perspective when there’s a lack of knowledge about all things digital and a hesistancy to try something that bit different. But that’s what the agency is there for, to bring them in to this new age of brilliance. I commend the one’s that make it out there in the wild and receive award after award but for every one stand out idea, there’s a thousand that get binned. It’s a shame.
Many of the experiments in 87 cool things highlighted mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality.
From Google Maps and YouTube Annotations, to Insights for Search and a wide array of APIs, it’s easier than ever to play with inventive marketing ideas, using Google of course. We’re told to think of these tools and platforms as our blank canvas, and just have fun.
These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube? I didn’t!
Enjoy!
Discuss.
Keeping Social Media Sexy
View more documents from David Griner.
Categories
Is social media a fad? Nope.
It’s a fundamental shift in the way we communicate.
Great video full of interesting facts and well worth sharing.
A few tidbits:
- It took radio 38 years to reach 50 million users while Facebook achieved the same number within 9 months
- 80% of companies are using LinkedIn as their primary tool to find employees
- The fastest growing segment on Facebook is 55-65 year old women
- Gen Y consider email passe. In 2009, Boston College stopped distributing email addresses to new starters
- YouTube is the 2nd largest search engine in the world
- 78% of internet users trust peer recommendations while only 14% trust advertisements
- 1 in 4 Americans in the past month have watched a short video… on their phone
- More than 1.5m pieces of content are shared on Facebook, daily
- Listen first, sell second
The most amusing I thought was: “What happens in Vegas now stays in Facebook, Twitter, Bebo, Orkut, Digg, MySpace and YouTube”
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The social discovery of content
Great presentation from Simon Cross and Ben Smith at the BBC which goes in to pretty technical and extensive detail about what the BBC as a corporation does with the masses of content it has, how people find it and ending with ‘6 steps to heaven if you too want to work this way’
I liked the point they made that the best recommendation engine on the planet isn’t Bing, Google or Yahoo, it’s people. It’s all about the social discovery of content (slide 20).
It’s a very technical slide deck for the most part but it’s interesting how they talk about the social discovery of content without building yet another social network. It’s about linking users to content through activity (slide 47).
A Social Semantic BBC?
View more documents from Bbc Web developers.
An oldie but a goodie from Faris Yakob.
Well worth your time because it takes you on a journey with the audio backdrop guiding you through from start to finish. This is brilliant and brings further to life an already visual and interesting presentation. You can follow the narrative of the presentation and how it’s all interlinked, better I find when you’re hearing Faris talking about the slides too!
Here’s how presentations should be.
Be Nice Or Leave
View more documents from Faris Yakob.
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Why Most Presentations Suck
Why most presentations suck
View more presentations from Slideware Manager.
View more presentations from Joe Pulizzi.
Digital Media isn’t Mass Media for Cheap
View more presentations from Bud Caddell.