Categories
Digital Out&About PR Social Media

Lunchtime catchup with Jamie Burke of P2PR.

So I caught up with Jamie Burke, MD of Brando Digital and blogger at Social Glue the other day, who recently set up the P2PR community. Since launch it has been a runaway success, with active participation from it’s members.

We talked over lunch about all things Online PR, social media, paid for blogging (Chris Brogan) and of course ROI and the almighty echo chamber.

To view the video, click my face.. be nice ! (or alternatively you can click here if you can’t bring yourself to do it!)

There’s a whole host of videos also on the community, all of which can be found here.

As always, interested to hear your thoughts and feedback on the topics discussed. Hopefully you can take something away from it.

Categories
Tech

What does your Youniverse look like?

I found out about Youniverse through Dom Whitehurst’s blog over at Pr-otagonism so cheers for that Dom!

Youniverse gives you questions in which you don’t have to give an actual text answer, it’s all about the choice of images that best represents your thoughts and emotions towards the question. In turn, it anticipates that you’ll have a better idea of the type of people you will get on with most if they answer similarly to the questions. Going a bit deeper, it tells you more about yourself. It’s one of those fact finding, personality questionnaire types.

If you look past the ever so slightly off putting dating and relationship finding type vibe the site gives off in abundance it does offers a few good nuggets of wisdom.. Is it useful though? It may tell you things you already know about yourself but at the same time, it’s only as accurate as the answers you provide!

So for me, within the ‘Personality’ test the following characteristics ran true.. You can do as little or as many of the tests as you like and report back on the details but let’s go with the ‘Personality’ test for the moment..

I’m going to tag Adam Lewis, Jed Hallam and Tom Chapman in this as I’d be interested to see what it says about them through the images they choose.

What does your Youniverse say about you?

Categories
Digital Mobile PR Social Media Twitter

Say hello to Consolidated’s latest recruit..

So you may or may not have noticed that I’ve been a bit light on the ol’ blog posts recently.. I know, it’s been about 2 weeks which for me has felt like a lifetime.. There has been good reason though and it all paid off in a spectacular fashion today.

For the last few weeks now, I’ve been using any spare time to work on a presentation for my final interview with a position at Consolidated PR as a Social Media Strategist up for grabs on 16th December. I felt there being a bit more pressure because they’re the 28th top company to work for in the UK and also have just been featured in Marketing magazine in the Top 100 PR Agencies coming in at No 54.

What was the presentation all about? I won’t go in to the finer points but it was essentially 30 minutes to talk through my vision on an integrated social media strategy for a campaign, and all that’s involved in doing so, it needs the context to fully make sense but it was interesting to research and deliver.

So I was stood before the Heads of Digital and Consumer PR being asked to do my thing, there was everything riding on it. This was it, this was the moment. Before all that though and to heighten the suspense a bit, why the change in direction? I thought you were happy where you were? You were always saying how much you loved it!

As much as I’ve loved every minute working at Splendid Comms, I’ve been actively looking for a while for something permanent which they were unfortunately unable to commit. It’s not the most ideal of times to be hiring generally so it was understandable. They are however a PR Communications agency doing some fantastic work with some great clients like Marmite, Guinness, Lucozade and ShoZu. It has a real family vibe about the place and they genuinely enjoy everything that they do. I’ll be sorry to leave it all behind but will for sure be keeping in touch with them all.

Back to the presentation.. for the last few weeks I’d spent most of my waking free time researching, digesting, writing slides, cutting out slides, by the end of it I was even beginning to enjoy it!

On the day, I was horribly ruthless with my own content, (the one thing I find hard to do, cutting out slides I’ve spent quality time on) and went with the philosophy of less is more. I cut out about half my slides.. It worked, they all followed on from each other smoothly and it was remarked that I adopted a methodical approach from start to finish. Excellent! Surprising myself a bit in the process actually, because I was a complete bag of nerves the night before, on the day and up until the minute I started presenting! I was equally as nervous about the potential questions after.. what would they ask? Would I have the answer? Incredibly yes. The dreaded ‘We’ll be in touch’ was said which left me in doubt but I was happy with how it went considering how nervous I was.

17th December, the morning after the presentation, I get a call, essentially along the lines of “We’d like to offer you the job,” I was in shock. For the rest of the day I’ve had a smile you just can’t shift and have said the word awesome at least every other word. Ask @jedhallam !

On the 5th Jan 2009, I will be starting at Consolidated as a Social Media Strategist. What a way to start 2009! I have a feeling it’s going to be a year to remember. Hopefully for all the right reasons.

Anything else happen today? Yes yes and yes. I was alerted to the fact that my SOTM photo had gone up today by @tommalcolm which was taken a few weeks ago now and I’d forgotten about amidst all the job stuff going on. Someoneoncetoldme.com is a fantastic site combining photography and quotes that resonate with the subject. Mine was a quote that stuck with me through thick and thin that the mind is powerful and that it’s ok to think big and be a dreamer.. and here it is..

Oh, yeah, and how could I forget and someone on behalf of Channel 4 who are doing a documentary which is going to be featured in Picturehouse cinemas first and then on Channel 4 in Summer 2009 and it’s all about privacy on the internet.. interesting topic. They contacted me because they want a perspective on the other side of the coin. I’m an advocate for transparency and openness.

You can find out about the sites I find of interest through Delicious, the photos I take using Flickr, personal details on Facebook, work details on LinkedIn and the conversations I have on Twitter. It’s all there, and I’m completely happy with that because it brings such bizarre situations as this.

So they want to hear about the positive effects of the social networking phenomenon taking place with sites like Facebook and Twitter which is fantastic because I’d go as far as to say it’s been a life changing 6 months for me because of such sites. One question, how on earth they found me, again, all this internet fame stuff is absolutely mind blowing, I’m not worthy.

“It would be really great to get your thoughts on our film, and discuss the possibility of you appearing in the film.”
I spat out my metaphorical cup of tea.. what? You are kidding right? This is insane.
So what brings of tomorrow? I’m taking part in a week long paid mobile study on behalf of Nielsen, not quite sure what the selection criteria was for that either, considering they’ve only taken on 2 people across the UK to take part in the study.
Every day seems to be bringing something new and exciting to the table at the moment for which i’m honoured and proud to be involved in.
Categories
Digital Mobile Twitter

E-consultancy Christmas Party.. See you there?

I got an email a while back from E-consultancy about a Christmas party in December.. I thought I’d put my name down and see how it all pans out, have been a fan of the E-con site and a site most companies I’ve worked for had a membership with. I saw a few familiar ‘online faces’ cropping up on the attendees list so at Number 141, I got my name down and forgot about it for a while.

It was completely off the bat so I just wrote a bit of spiel, didn’t expect to hear anything of it.. A few have however commented and said that in 3 lines they knew the essentials and where to find me to find out more.. Turned out to sum me up nicely & professionally(ish) in a short space.

I did think afterwards that I should have included my Linkedin Profile which others followed suit by doing but it did the trick!

Amazingly by the time it closed a few days ago now 740 people had registered their interest. I’m envisaging 740 people in a room now and that’s an impressive achievement. Just goes to show the reach of E-Consultancy and the cachet of the name.

All that’s left for me to say is if you’re going then leave a comment or drop me a ‘tweet’ (An @ message on Twitter) and let me know. Would be great to meet up with some online faces, offline.


Categories
Social Media Twitter

Why I Love Twitter by Tim O’Reilly

In Brief –

Twitter is simple.

Twitter works like people do.

Twitter cooperates well with others.

Twitter transcends the web.

Twitter is user-extensible.

Twitter evolves quickly.

In Full – Read the excellent article here

Categories
Funny PR Social Media Twitter

Reaching 500 Twitter followers – Does it mean anything?

Update – 25.11 PM – Danny has followed up with his own response here.

I’m possibly a bit biased but when I hit 500 ‘Followers’ (people who have chosen to ‘subscribe’ to my updates on Twitter) I thought that was pretty cool. It begs the question though, what does it all mean, if anything?

It’s not really something that I presume people generally even give a moment’s thought about, but when I was gradually climbing to 500, I thought to myself, this was a milestone figure, something to be proud of, in the geekiest, self congratulatory way, there’s some people out there who value what I’m saying. It didn’t really mean anything but I wanted to say thanks to the person who clicked ‘follow’ and in turn made themselves my 500th follower.

Welcome, @dannywhatmough to the equation who works at Wildfire PR and their blog is here, and who also turns out to be a top bloke. I understand he’s been spreading the Twitter word around the company and getting a whole host of Wildfirers on board the Twitter train, welcome all. Hope you stick around.

At first I thought, I’d ask him what his favourite sweets were and send him a load of them.. Then I put a message out on Twitter, something along the lines of “How should I commemorate my 500th follower?” to which @KerryMG said “Make a cake shaped like the fail whale!”.. Brilliant I thought, that’s more like it. It got my creative juices flowing.. I can do better than a few sweets surely. I thought that the fail whale was a bit out of my creative cake making depths so for the next few days I wondered what on earth I was going to do. I’ve told him I’m going to send him something now! I’d decided it was going to be cake orientated because it has that celebratory vibe about it, a cake means a special occasion, it was perfect.

I fired off an email to Danny being as cryptic as possible yet asking a bit about him, his interests and hobbies, with a view to making a truly personalised cake..

He was a great sport throughout and I soon found out that Mr Whatmough was in to Tech (Apple) Football, Food and Tennis.. It was as if I was looking at myself in the mirror, it was bizarre!

Initially, I had visions of making a cake shaped like the Apple logo/motif type thang, in the colours of Hearts FC and with a mini man playing Tennis.. I was day dreaming about a cake, that didn’t even exist, a true sign of a genuine nutter. As time went by, I realised that it wasn’t really going to happen but soon after I ordered a cake, a cake with a champagne bottle, balloons, party poppers, brilliant I thought. Obviously I wasn’t aware of what it looked like until it arrived with Danny on Monday morning so I was quite excited myself as to how it had turned out.

So what dyu think to the finished product then guys? It wasn’t until Danny, sent me a tweet and uploaded a pic of the cake from his iPhone no less, using Twitterfon to tweet and then Twitpic to upload the pic. Danny I could tell was down with the kids, and I liked that!

PS – Here’s the original Twitpic link

It’s funnily enough proven to be a quite different kind of relationship building exercise. Who’d have thunk it? We’ll meet up for a drink in the coming weeks I’m sure and live happily ever after.

PPS – I wanted it to say @Dannywhatmough, Thanks for being my 500th follower. @LitmanLive – but character restrictions only allowed the above.. so it’s not perfect, but I think it still gets the message across 😉

Can anything be garnered from this whole thing? The world of social media does definitely bring up some utterly fantastic yet hugely bizarre scenarios that you’d never experience otherwise.

In a weird way, I think it’s great that our paths collided and I wanted to reach out and make something happen. I’m not sure I believe in fate and destiny and all that kinda stuff but then there are the odd occasions that you think, wow, right place, right time, it’s great to be alive. There wasn’t any gain from me, it was one of those genuine feelings of, I want to do something different, to reinforce the value that all these people have put in me for following me when there’s an unbelievable amount of people to follow on Twitter.

It was my way of giving something back, saying thanks.

Categories
Mobile Twitter

Wishing you a MIR-y Christmas

So the guys over at Mobile Industry Review are pulling out all the stops this Christmas with an awesome feast of altruism and the causes in which it’s all in aid of are all fantastic and worthy of the press MIR will garner for this. It couldn’t be simpler to get involved..

So what have MIR got to say about it all?

“We’ve stashed away a load of handsets and accessories over the last few months and will be giving them away in a draw on the 10th December… just in time for Christmas.  So what’s going on?

This time around we won’t be picking winners from the site’s comments.  Instead we’re running a draw.  Entry to the draw is in exchange for a donation divided between Mobile Industry Review’s two chosen charities – the UK-based Childline and the UN Foundation (winners of a Mobile Industry Review award) which operates internationally.

Each donation of £5 / $10 gets you one chance to win a prize from the list – you can donate as much  as you like.  Individuals and companies can participate and we’ll publish your name if you share your details with us.

So what could you win? You could choose from:

We’ve updated the process so you can donate directly to the two funds.”

See the FAQ at the bottom of the page for further information.

Categories
Advertising

Creative Brilliance in Advertising

A short one this time but have just been browsing through the following and I felt I had to share with you all. It features creatively brilliant advertisements from agencies across the globe so I’d like to invite you to feast your eyes on over 60 of ’em here

Which are your top 3 and why?

Categories
Blackberry iPhone Mobile

The Blackberry Storm – “Embarrassingly awful”

I was thinking about collating a few of the reviews together in one central place to guage the general concensus on the Blackberry Storm and then saw what we have here to the left only cemented the opinion that it was a worthwhile posting.

A message by the one and only Stephen Fry on Twitter who managed to encapsulate all the reviews I’ve read so far, some weighing in at 5+ pages, all in 140 characters. Another win for Twitter then!

As a tech geek I’ve been watching RIM’s moves in to the consumer market with interest.. Native instant messaging, MySpace and Facebook apps for starters, these aren’t the mainstay of the enterprise user.

I can’t imagine this being the type of PR that RIM expected (especially from someone as influential and with such a wide reach like Stephen Fry) the release of the ‘Storm’ to drum up but as I see it, it’s put itself in direct comparison with the iPhone which has the touch screen experience completely down to a tee.. Obviously it’s not perfect, there are misgivings and sacrifices to be made, but there isn’t anything out there than can touch it (I’m sorry!). The BB Storm goes to show just how good it is.

Both Apple and RIM have tried to win over the different sides, the way I see it is that Apple is (Consumer) and RIM (Enterprise). Apple’s failings whilst making steps in to the enterprise have been well documented. Much of the comments from Stephen Fry above could be quite easily attributed to Apple’s Mobile Me service upon launching, with Steve Job’s admitting that it was unleashed too early and that it was “not up to Apple’s standards.” You can check out the internal mail sent round the company from Jobs here.

Most recently, Al Shipp, Apple’s Senior Vice President of Enterprise Sales left and will not be replaced. Apple’s decision not to replace Shipp may be indicative of its move away from the enterprise space..

An analyst at Forrester did however note that –

“Apple’s singular focus on user experience has resulted in some success in the enterprise – without even trying to break into the market,”

One of the things that the Blackberry does fantastically well, where it’s untouchable (I’ve got to stop with these puns) is the whole enterprise side of things, which it’s positively making steps away from with the more consumer led Blackberry Storm in a bit to get more numbers on board the Blackberry train.

For example, according to a new report, three quarters of the police force are currently using BlackBerry devices while on patrol.

This is due to their accreditation by the Communications-Electronics Security Group (CESG). “BlackBerrys were made with security in mind and not as an afterthought.” says RIM senior manager of EMEA public sector sales Graham Baker.

So with all the above in mind, the Storm was expected to be the first major competition to the iPhone. Unfortunately, the very large majority of coverage and reviews say that it’s a great first attempt but more was expected from it.

There’s a fair few (thousand) people out there who are quite happy with the Storm..

Or how about this guy who bagged himself a free Blackberry Storm for this tattoo..

A man dubbed ‘T.J’, from Ohio, opted to have a life-size copy of the Storm tattooed on his forearm in order to win a free Storm in a contest entitled “What Would You Do for a BlackBerry Storm?”

“We just wonder what he’ll think of the tattoo once Storm’s been consigned to the great phone bin in the sky and replaced with a faster, sexier and more feature-laden model.” The Register.

If you want to win one where you don’t have to go to such measures, enter here

A round up of a few BB Storm reviews..

PCMag.comI felt like I was learning to type all over again. I had to get used to the hover-then-click strategy. This slowed me down immeasurably. The other problem with the keyboard is the way the Storm lets you know that you’re over the right key. I often couldn’t see which key was highlighted behind my own thumb. Another major problem I had is that correcting your typing mistakes is hit and miss—or worse. It will often try and suggest proper spellings or words it thinks you’re trying to type. That helped me about 50 percent of the time. The rest of the time, I was typing and retying words. Clicking on the giant button of a screen felt like an unnecessary and unnatural process. If I’m the typical target corporate enterprise customer for the Storm, RIM may have a problem.

Mobile Today – Stores and customer blogs were venting their frustration over the lack of Wi-Fi on the Storm. The decision has been universally interpreted as a means for Vodafone to force customers to go online and download music through its 3G network. Vodafone customer services said: ‘[With the Storm] we’re looking at streamlining people toward the unlimited Vodafone internet package.’ In other words, if you use Wifi then we can’t get any money out of you for using the internet.

The Register – While the Storm comes with Blackberry Internet Solution support, Enterprise integration will cost an additional 16 quid a month – once it’s working. RIM has long tried to position itself as a consumer brand as well as offering the best push email service for business users. The Storm is well equipped to reinforce this perception, but many customers are buying it on the basis that it will also integrate with their Enterprise Solution and are sadly disappointed.

Admiral H – The most exhaustive review I’ve read. – If you absolutely want the best all-in-one device on the market right now, get the iPhone 3G. It’s got the best web browsing, media (photo/music/video & YouTube) experience and their e-mail solution is solid. If you want the best BlackBerry possible, pass on both BlackBerry Bold and BlackBerry Storm and wait for the next one. Both are relatively raw as of this moment. It’s better to wait for the next revision when Research In Motion’s devoted more time into polishing their software. Don’t get me wrong, Research In Motion has done the best job so far of coming up with a true iPhone contender. But it’s no definitely iPhone killer, until they address all the mentioned issues

Gizmodo – The Storm is a strong effort from RIM, but it’s not quite the killer phone that they or Verizon need it to be. It’s good— RIM clearly put a lot of thought into the design. But I think it fall short of what they were aiming for, and ultimately what all the hype is driving people to expect. Some of this is fixable: The damn thing needs to crash less often. But SurePress is not the end-all, be-all of touchscreen technologies—it’s not really an evolutionary step forward, even. The experience may be fairly refined, but more polish is still needed. Had this Storm been left to brew a bit longer, it would’ve been much more powerful

PC World – Ultimately, the Storm’s touch interface feels like a failed experiment. It’s too bad, because the Storm has some nice features and makes a great first impression. I found the Storm awkward to use for everyday data entry tasks. I worry, too, about how well the mechanics of the click screen will hold up under the pressure of continual use by heavy typers. Where touch wasn’t a major issue, the Storm functioned well. The Storm’s camera certainly outshines the iPhone’s, not only in megapixel count, but with regard to its autofocus and flash. The GPS worked well, too. People who were hoping for a credible iPhone alternative fortified with BlackBerry’s strengths as a mobile tool for corporate travelers will likely find the Storm a disappointment. When it comes to touch interfaces, Apple still has no peer.

Engadget – Going into this review, we really wanted to love this phone. The selling points are easy: the phone is gorgeous to look at and hold, it’s designed and backed by RIM (now almost a household name thanks to their prevalence in the business and entertainment markets), and it’s packed with features that, at first glance, make it seem not only as good as the iPhone, but better. The only hitch in this plan is a major one: it’s not as easy, enjoyable, or consistent to use as the iPhone, and the one place where everyone is sure they have an upper hand, that wow-inducing clickable screen.. just isn’t all that great.

On paper it sounds like the perfect antidote to our gripes about the iPhone, and in some ways it lives up to those promises, but more often than not while using the Storm, we felt let down or frustrated. For casual users, the learning curve and complexity of this phone will feel like an instant turn off, and for power users, the lack of a decent typing option and considerable lagginess in software will give them pause. RIM tried to strike some middle ground between form and function, and unfortunately came up short on both. Ultimately, this could be a great platform with a little more time in the oven, but right now, it feels undercooked — and that’s not enough for us.

TIME – After 24 hours of actually testing the new BlackBerry side by side with its main competition — Apple’s iPhone 3G and T-Mobile’s G1 (the “Google phone”) — the novelty quickly wore off. I hate the click screen, and none of the handful of people I let try it had anything nice to say about it either. That’s a shame because the Storm has a slew of handy extras that neither the iPhone nor the G1 can match. But an annoying user interface is a deal breaker. The trouble with having to push down on the entire 3.2-inch screen every time you type a letter or confirm a menu choice is that it slows you down. The idea behind the clickable screen is that it will minimize errors by getting you to think before you press. Instead, it took much of the fun out of using the device.

If, like many Americans, you’re planning to scrimp your way through the holidays, the Storm isn’t worth busting your budget for. Even die-hard BlackBerry fans would be better off with RIM’s new Bold, Pearl or Flip. All three have many of the same pluses as the Storm, minus the drawbacks of the unusual display. This is one storm you’ll want to steer clear of this winter.

Chicago Tribune – Unfortunately, the Storm is more like a flurry, failing to add much more than a trace of innovation. If you use a BlackBerry, you quickly will grasp the basics of how to work this phone. But if you’re a smart phone newbie, the kind of person RIM wants to lure, looking for a touch-screen model, there are better choices. The Storm is sleek and offers nice multimedia functions; videos look great. But navigating the phone can be cumbersome.

Let’s get right to the point: The touch controls on the Storm do not compare with the more responsive iPhone or Google phone. RIM should have included a trackball with the touch controls, like HTC did with T-Mobile’s Google phone. An example: When you want to reply to an e-mail, you hit the menu key to bring up the familiar list of messaging options. The “reply” button is between “save” and “forward,” both of which I frequently hit instead, leading to frustrating back-tracking. A trackball would have alleviated this problem. If you’re looking for a new BlackBerry, my choice would be the Bold.

So if you made it this far, there’s the take of quite a few very well respected blogs. What’s your take on the Blackberry Storm? Do you use one and love it? Interested to hear what you think, I know there’s a lot of Blackberry love out there !

Categories
PR Twitter Uncategorized

UK Preeple on Twitter – League Table Updated

So I’ve got round to updating the league table, you can find it here

Check it out to find out whether Hotwire have held on to the top spot, whether there are any new challengers making it in to the Top 3 and whether any new entrants have made an impact.

Let me know what you think and whether it adds anything to the grand scheme of things. Do you find it of value to see by number order an agency ranking? I know the numbers aren’t completely true in so far that there are all kinds of permutations that can affect the numbers.. for example, a small agency of 5/6 are never going to top any tables even if they have 100% of their staff actively using Twitter. Perhaps moving forward some changes could be made, for example % of workforce using Twitter? How viable would this be?

As I’ve said before, all feedback is good feedback, am interested in hearing what you think.

M.

Categories
PR

A case of Style over Substance? Can an agency website do both?

The inspiration for this post comes from Steve Earl at Rainier PR (who looks like he could do some damage with a bottle of champagne) where he asks an interesting question..

Why are most PR agency websites a pile of turd?

Definitely recommend a read at the link above, brings up some great ideas for further debate.. eg whether the PR industry has when it comes to web design, learnt anything in recent years.. or whether an industry at the sharp edge of comms should be doing better.

What’s my favourite agency site? It’s a toss up between Mischief and Frank. Check them out for yourself, it’s definitely a wow moment when you visit for the first time, and every subsequent visit for that matter. Other notable agency sites I admire include Bray Leino, Cow, Diffusion, Freud, Hotwire, Kazoo and Nelson Bostock.

I believe an agency’s website should be attention grabbing and captivating from the off (see above for a few agencies who I think do that) along with pushing the envelope and getting a whole lot of positive press (like this perhaps) on the back of trying something different and separating themselves out from the rest. Their website is their promotional tool. In recent times the agency that most comes to mind is Lisa P Maxwell (whether it’s seen an uplift in client interest as much as it’s seen an uplift in hits from curious types like me is a question that remains unanswered though) More noise about them here and here.

From a tech point of view I think it’s a fantastic site which allows them to be more transparent in their business practices whilst also successfully breaking down the barriers of communication in such a way which positively encourages you to engage with everyone on the homepage, from top to bottom. I don’t know whether I should admit it but I’ve been checking back at ungodly hours just to see whether there’s anyone still in the office, not for any other reason than because I could! As Lisa P Maxwell’s site goes, some critics could argue that it is perhaps a bit of a win for style over breadth of content but this begs the question..

Should an agencies homepage be a championing of quality over quantity? Stripping down to the very bare basics, LPM still answers the same questions (About, Contact and Jobs) but in a unique and more personal way (WTF, Connect and Jobs) Have LPM shown the way in which all agencies will be heading in the near future or is it merely a short term ‘gimmick’ before resuming with something more ‘conventional’ ?

It’s been introduced most similarly yet not on such a scale by 10 Yeti’s and their YetiCam (which is pretty cool and I did also just have a look on a Sunday afternoon whether there was anything going on!) It’s quite well hidden though in comparison, almost as if they think it’s a great idea but are not sure where it should go. Something like that should be a showcase piece to be proud about on the homepage, it’s a USP when asking the question, Why 10 Yeti’s? (We have nothing to hide, you can see us doing our work, that’s why!)

However, and there’s always a however isn’t there?

Let’s contrast LMP above with an agency like Weber Shandwick (left) of which I’m a great fan of due to the monstrous breadth of content on site that is all readily accessible from the homepage. Interestingly, a recent article under their ‘What We Think’ section of the site is entitled ‘Less Flash, More Substance’ Maybe I’m on to something here!

Which agency websites do you admire the most and who do you think is achieving the best balance of Style Vs Substance?

Categories
PR Social Media Twitter

[update] UK ‘Preeple’ on Twitter

UPDATE – The below is now outdated.. I’ve created a landing page of sorts for it here but to go straight to the Wiki Wiki Wikid then click here

Stephen Davies of Prblogger is a list machine. Following on from his brilliant list of ‘Jeeple’ (Journalists) where he categorised all known UK journalists on Twitter, he brings another list flavoured installment to the Twittersphere this time following up with ‘Preeple’ (PR People)

It’s been a rampant success thus far with it surely being hard to keep up with the deluge of comments, 36 to date, from users who have been missed off the list to be added. For the purpose of the new category page and the need for it to be abbreviated I’ve now added Tweeple to the mix!

Depending on which way you look at it, there is the possibility of a negative viewpoint being attributed to lists like this, so there’s two sides to the story. For example, case in point, it’s merely providing people with a prospective list of influential journo’s / PROs to use for their own advantage or commercial gain. It has caused Stephen problems before, for example, have a look here.

However, It depends how cynical you are but for me it’s a fantastic resource of the who’s who of the PR & Journalism world’s on Twitter. It’s great to think that these lists might become a bit of a competition for agencies to establish more of a presence online, proving the power of their own internal community.

Building on the brilliant usage of the list I thought it would be just as useful to get an instant snapshot of a listed agencies presence on Twitter in numerical order complimenting Stephen’s alphabetically ordered list.. So here goes!

At the time of writing (approx 12am 11th Nov having lost the entire post and redone!) :- I’ve created a bit of a league table of ‘Preeple’ below..

1. Hotwire (16)

2. Axicom (12)

3. Rainier (11)

4. Edelman (9)

5. Lewis (9)

6. Ruder Finn (9)

7. Cow (8)

8. Berkeley (6)

9. Freelance (6)

10. Wolfstar (6)

11. Hill & Knowlton (5)

12. Porter Novelli (5)

13. Six Degrees (5)

14. Text 100 (5)

15. ITV (4)

16. Liberate Media (4)

17. Mantra (4)

18. Microsoft (4)

19. Waggener Edstrom (4)

20. Weber Shandwick (4)

21. Diffusion (3)

22. Kaizo (3)

23. O2 (3)

24. Shiny Red (3)

25. Wildfire PR (3)

26. Fishburn Hedges (2)

27. Nelson Bostock (2)

28. Punch Communications (2)

29. Racepoint Group (2)

30. Splendid Communications (2)

31. Staniforth (2)

32. University of Warwick (2)

The greatest number being in the ‘Other’ section, either unaffiliated or possibly being their company’s Twitter champion.

Something to think about, perhaps Stephen’s list and this subsequent league table will encourage them to join their colleagues in making their company more visible in the Tworld (yeah, I just made that up..)

Categories
Advertising

100 Best Ads / Campaigns

Well worth a read, the top 100 ads as voted by Creativethinkjuice.

It’s no surprise which is No1, an iconic classic in advertising history. Which is your favourite out of the Top 100?

The following list has been compiled by Creative Think Juice with the following considerations (from one degree-to-another): the marketing idea the behind ad, creative concept overall, and overall impact on brand.

100 Best Ads / Campaigns

Categories
Social Media Twitter

More about that thing called Social Media..

The results of a new survey have been released recently on media relations practices, specifically how journalists use social media to stay on top of the game. Original Source.

A few key messages to take home..

YOY more blogs are being read, only 25% of journalists don’t read one or more.. what are they doing, living in a cave with no access to the world wide web?

Who said blogging was dead?! It would appear it’s only just beginning!

Over half are using tools like Twitter to seek out new business opportunities, story leads and to connect with peers in similar work.

Similarly, over half scan Google News to follow world events, a sign that there’s much more to Google than just search.. How to monetize news stories though? (New fan of Google reader here by the way) Speaking of which 1/5th have 5 more or RSS feeds delivered to their readers each work.

The users surveyed and indeed the general public alike appear to becoming more tech savvy, where the online world is more intertwined with their every day working life. As a result they’re better connected.. social media you could say has played a part in all of the above.

Let’s take Twitter as an example of a tool at the very heart of the social media world. So much so that I’ve been noticing a few job specifications for social media related roles noting within the requirements ‘If you don’t know what Twitter is, don’t bother applying’

I have connected with extraordinary individuals whom I’d never have had any contact with in every day life nor would possibly be able to, without jumping through a few hundred hoops. Twitter itself single handedly breaks down the barriers of communication and allows me to communicate and engage with CEOs, Directors, and inspirational visionaries whom I can learn greatly from.

What are your thoughts on the explosion in interest in Social Media over the last few months and years. Do you use Twitter? Is it something you have integrated in to your daily life or is it something you just don’t ‘get’ ?

Results in full below.

  • 75% of journalists read one blog or more (compared to 70% last year) and 29% read 5 or more blogs to keep up with their beat (compared to 25% a year ago).
  • More than three-fourths of journalists surveyed use social media to research stories (compared to 67% last year).
  • More than half (56%) use NewsStreams and micro-blogs like Twitter, Pownce and Jaiku to identify new leads.
  • Almost 38% of journalists now say they visit a social media site at least once a week as part of their reporting, compared to only 28% last year.
  • More than half (53%) of journalists say they visit Facebook, YouTube and Social Bookmarks at least once as month as part of their research – up from 44% last year.
  • Nearly 19% receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, compared with only 16% a year ago and 44% receive at least one regular RSS feed.
  • The majority (76.4%) of journalists said that they use local newspapers to follow news, while 63% check the New York Times, 51% scan Google News and 32% visit Yahoo! News to stay informed.
  • 34% of journalists use Wikis as a living media kit for the companies and beats they cover.
Categories
PR Social Media

Getting a job in Social Media.

For anyone who is interested in the world of PR & Social Media then I’d definitely recommend checking out Jed’s article over at his blog Rock Star PR.

He’s been a brilliant mentor figure for me so far in offering useful tips and advice in my own quest to get in to Social Media.

Check it out.

M.

Categories
Tech

Facebook overtakes the BBC..

I was actually a bit surprised by this when I first heard about it, but Facebook has for the first time ever overtaken the monolith that is the BBC to become the fifth most visited site in the UK.

With an impressive 18.4m uniques in September it’s quite incredible, seeing an 80% YOY increase in traffic whilst BBC fell nearly 3% over the same period.

Although that looks negative, BBC has been hugely successful with it’s rollout of the iPlayer over Christmas last year and it’s subsequent updates improving on an already great platform with the ability to use the iPlayer on such devices like the iPhone / iPod touch and the Nintendo Wii and has definitely changed viewing habits for some, myself included. It’s always good to know if you miss a BBC programme it will more than likely be on there for downloading / streaming when convenient.

When it comes to Facebook, personally I started to see a downturn in my usage from June onwards this year, most likely due to graduating from University and getting on the job ladder. I presume due to the lack of free time it lost it’s stickyness for me as I wasn’t part of the University / Student bubble. For a period I stopped using it so much, as I didn’t have as much time and it wasn’t drawing me back on such a regular basis. I’d check it for a few minutes in the evening and that would be it.

What it lost in it’s stickyness it has gained more recently through it’s chat application. It’s by no means perfect, it’s horribly buggy and says you are offline when you are clearly not for example. It has however taken my time more away from MSN Messenger to using FB Chat. Anyone and everyone is on Facebook so it’s a lot more broad and diverse who you might chance upon talking to..

Back on track –

The top 5 most visited sites in the UK now look like so (over the same period, Oct 08) :-

1. Google 36m uniques

2. Microsoft 32m

3. Yahoo 21m

4. eBay 20m

5. Facebook 18m

It’s probably no surprise the names listed, predominantly search focussed. Facebook is impressively even gaining on eBay though, quite something when you think about it. eBay, the golden child of the dot com boom being caught up by the new kid on the block! Those that thought Facebook was starting to see it’s demise in recent months appear to have been silenced but the golden question still lies unanswered, how are investors going to see some real returns.

It would appear that the almighty Zuckerburg doesn’t have a direct answer to that either instead reiterating the value of building up the brand and the network of users. Nicely deflected! He did however recently mention that Facebook’s global userbase has risen to over 100 million and is also one of the top destinations online for photo sharing.

With that in mind, it would appear that there’s life in the old dog yet!

What do you think? Is Facebook here to stay?

Categories
Site News

Making the move to WordPress..

It’s coming up to 2 in the morning so just a quick one from me, sleep is something I’m rarely getting much of at the moment! A big hello to all my new readers, I plan on building up some steam in frequency of blog postings.. It’s been all too infrequent so far.

I’ve spent the last few days making the migration over from the mobile Vox platform to WordPress. Now, here we are with a completely fresh design and it’s added that lick of paint that I believe was needed. As much as I liked mobile blogging with Vox it just wasn’t all that user friendly and easy to manage.

What do you think to the new look?

M.

Categories
Funny

The ongoing travels of ‘Three for Three!’

Originally started by the undisputed Rock Star of PR and all round top bloke Jed Hallam this has certainly been doing the rounds recently, kudos Jed for making chain mail cool again!

Thanks to Rax for the tag and bringing me in to the ‘Three for Three’ meme fold. Like Gill from Minxology this is the first meme I’ve been tagged in so it’s with trepidation that I unleash my karaoke classics to the masses.. I thought I’d be able to keep them a secret a while longer!

For anyone unfamiliar with the concept it’s basically three lists which feature top three choices for certain categories. In this case cocktails and so forth. You get the idea, fairly straight forward. I can see there being scope for this Jed, to be a long running series, the variations are endless!

Top three non-work sites:


1. Delicious – I’ve recently started being reaallly anal about my bookmarks which is horribly geeky but brings out the neat freak in me, it comes out to play every now and again.
2. NewsNow – Nottingham Forest – Here’s where I get my footy fix of all related Forest news. I know I’m a glutton for punishment and that I don’t really need to check what’s new because they are always losing.. but it’s my home town club and someone’s got to support them!
3. This one was a close tie between Engadget , Mac Rumors and Digital Spy (I shouldn’t freely admit the last one) but Engadget pips them all marginally to the post.. and dya know why? Because there’s an iPhone formatted version of the site which means I can quickly check it on the way to the tube, on the toilet.. need I go on.. (I’ve long given up denying that I’m a geek and positively embrace it.)

Top three karaoke songs:

1. I Am The One And Only – Chesney Hawkes – The man himself came to our End of Year Ball at Uni one year and it was the biggest thing since.. Rik Waller?
2. Living On A Prayer – Bon Jovi – Absolute classic. I defy anyone to disagree with me!
3. I’ll Be Ready – Sunblock – Reminiscing over the good times, the Baywatch times.

Top three weekend cocktails:

1.  Jaeger Bomb – An old favourite from my student days.. fond memories.. horrible hangovers..
2.  Tequila Sunrise – Sweet and fruity enough to forget about the copious amounts of tequila in it..
3.  Amaretto and Coke  – Recently introduced to this and love it, tastes like Cherry Coke when done right.

Finally,

The lucky three I have chosen to tag in this meme are the following..

Jon at Jonin60seconds
James at Whatleydude
Dan at DanLeach

Enjoy!
Categories
Out&About

Google Maps..

I was in Shoreditch earlier on today and was a bit lost to say the least.

Photo(2)

I knew I wasn’t far away from where I wanted to be but was confronted with side roads wherever I turned.. this wasn’t going to be a happy ending, put a map in front of me and I turn in to Casper the not so friendly ghost.

For a while I walked around just taking in the sights and surroundings because I had a bit of time on my hands but that got a little tiring pretty quickly..

I found a friendly bus conductor who was stopped at the side having a smoke so I asked him where it was I was looking for.. he sent me in the completely wrong direction so after a while walking I stopped a lovely geeky chap who I thought would find me the way to my mecca.. and that he did.. hey I like to adhere to the geeky stereotype every now and then too you know.. He said he wasn’t entirely sure where it was but time was running out for me.. then he had a cunning plan and came to my rescue through the wonders of Google. Whoever said they were getting all evil!

He whipped out his iPhone and started up the Maps application. Genius I thought, why didn’t I think of that.. In the times I’ve used Google Maps in Milton Keynes it was really unreliable and you couldn’t trust the output so I didn’t tend to use it so much.. right there on the street we were having a bit of iPhone loving and sharing tips on cool apps, iPhone formatted sites etc.. I turned location services on on my iPhone (normally off to conserve batter) and pressed the button in the bottom left hand corner which magically located where I was with a nice flashing blue dot.. I whacked in the post code where I was heading for and it plotted me a line how to get there and directions!

Whereas I’ve had limited success with Google Maps previously, it absolutely was a lifesaver and took me exactly to where I wanted to be along with providing directions. I even had time to scope out where it was and then head back down the road to get a sandwich.. Perfect. It was quite a spectacle as your location updates itself on the map so you can see if you’re taking a wrong turn (which I did a few times just to try it out.. honest guv!) I was pretty impressed all in all.

Categories
Funny

Geeks & Dating..