Brands 2.0: Branding in a digital world

Brands and Branding below is the book, the ‘offline’ version if you will, but here, you can download the PDF extract of Andy’s Brands&Brandingchapter which is Brands 2.0 – Brands in a digital world.

Don’t say I’m not good to you.

Click me to download.

The book in it’s entirety looks to be well worth checking out and is divided in to three parts:

1. Examining the case for brands,

2. Best practice in branding

3. The future for brands.

It’s a collaborative effort, written by 19 experts, and when I use the term ‘experts’ I actually mean it. The writers are the very cream of the crop.