Two quotes for you:
So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.
2) Kai Turner
It looks like something you’d find in a pack of clip-art. The bevel effect on the letters is atrocious. On her blog, Marissa Mayer says, “We spent the majority of Saturday and Sunday designing the logo from start to finish.” Two whole days? Well done. I think it’s an insult to logo designers and typographers who actually care about their craft to suggest that you can re-brand a billion dollar business with something you’ve knocked together over the weekend.
A lot of the initial reviews of the logo seem to be in consensus that the old logo was bad. The old logo maybe wasn’t as cleanly executed as it could have been, but at least it had style. It reminded me of the typography used in the old Warner Brothers cartoons. If I had been in Mayer’s shoes, I would have hired someone like House Industries to create a characterful typographic identity: a refresh that reflected the whimsy and playfulness of the old logo.
Here it is:
And here’s how they got there:
Along with a few variations along the way…
Also worth reading on the subject. Thanks for sharing, Tony Goff.