GAP: Turning shopping on its head

Isn’t this brilliant? I thought so. It’s from a few months back now but no they aren’t a client, lets get that out of the way first.

To announce and promote their customer loyalty programme Sprize, the GAP store  in Vancouver, BC completely flipped everything upside down and adhering to their tagline rather nicely of turning shopping on its head. This I like.  So all of the mannequins, displays and signs were flipped, as well as some cars and a hot dog stand outside of the store. Brilliant.

It seems to me like a clever customer retention tool and keeping those existing customers happy. I think its only open in Canada at the moment but they can sign up for a free Sprize account at participating Gap stores for an opportunity to collect SprizeMoney. Put simply, if you buy a shirt at £25 and within 45 days it goes down in price then you get credited to your account the difference. Now thats something I’d sign up to for sure. Isn’t it annoying when you buy something full price for it to be discounted some weeks later?

This is smart because the idea / hope is that people will return to GAP more often to see what they can get for their Sprizemoney and undoubtedly pick up a few more purchases than they had intended. Potentially increasing footfall and volume of purchases.

Nice.

Via PSFK and Suite 101

Innovative Baby Bottle Heats Without Power By Karim Rashid

Designer Karim Rashid’s latest product aims to make the task of preparing a baby bottle much easier. The Iiamo Go is a self-heating bottle that allows parents to serve body temperature milk to their baby anywhere without the use of electricity for warming. The bottle uses a new patented organic cartridge made of dehydrated salt and water. Milk is warmed by a reaction that takes place when energy is released from the salt becoming re-hydrated.

Rashid wanted to modernize the bottle and bring a new emotional and aesthetic appeal to the product. The bottle is molded from 100 percent BPA-free polypropylene.

Children love reflective shiny colorful surfaces and materials – I do too – maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed.

[via dezeen]

Daizi Zheng’s Sugar-Powered Mobile Phone

Daizi Zheng's Sugar-Powered Mobile Phone-1

Daizi Zheng's Sugar-Powered Mobile Phone-2

Treehugger reports on an intriguing cell phone concept design that’s powered by sugar. Daizi Zheng’s mobile phone runs on a battery that can generate power using soda, or any other kind of sugary liquid. It’s unique idea, and a potential solution to the environmental problems that come with disposing traditional batteries.

Zheng explains:

Through my research, I found that phone battery as a power source, it is expensive, consuming valuable resources on manufacturing, presenting a disposal problem and harmful to the environment. The concept is using bio battery to replace the traditional battery to create a pollution free environment. Bio battery is an ecologically friendly energy generates electricity from carbohydrates (currently sugar) and utilizes enzymes as the catalyst. By using bio battery as the power source of the phone, it only needs a pack of sugary drink and it generates water and oxygen while the battery dies out. Bio battery has the potential to operate three to four times longer on a single charge than conventional lithium batteries and it could be fully biodegradable.

via psfk.com

via Treehugger