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Continue to ChatDRAFT FCB - 6.5 seconds that matter https://www.mikelitman.co.uk/2010/07/draft-fcb-6-5-seconds-that-matter/
DRAFT FCB - 6.5 seconds that matter https://www.mikelitman.co.uk/2010/07/draft-fcb-6-5-seconds-that-matter/