❤️ Consumer trends, brand strategy, NFT, crypto, tech, commerce & sneakers.
🇬🇧 🧠 1 of the ‘30 Most Creative Advertising People Under 30’ by Business Insider, which was good for my mum to understand more what I do, finally.
📚 Published author in what was formerly known as ‘social networking’ and its value to business (Share This Too, Wiley, 2013).
📝 Writes an advertising / marketing / tech and commerce industry focused newsletter.
🎤 Occasional event speaker, blogger and trends spokesperson.
💡Created Brands On Vine, a curated brand showcase of creativity in 6 seconds. Initially starting out as an evening/weekend side project. At the time (2013) the site and newsletter were the go to sources of Twitter and brands globally, for inspiration and best practice. WIRED Japan dedicated a magazine & online feature to the site while also being featured in numerous other titles.
📱Founded a short form video production company making short form video ads for brands like Adidas, Microsoft, HTC, Volvo, Deezer, Pepsi Max, Argos, Vita Coco, Post Office and many more.
🎥 Co-founded an investor backed short social video data company back in the days when Vine was a thing and 6 second video advertising was the future.
🎮 🛒 Bootstrapped a video games import online shop when the Nintendo GameCube was a thing and game region releases were often years apart.
🎢 Learned a lot, achieved a lot, made a lot of mistakes.
🍣🎨⚽️ Big fan of all things Japanese, Pop Art & Nottingham Forest.
Topics interested in:
– Future of retail and commerce
– Digital advertising industry
– Tech & innovation
– Cryptocurrency & bitcoin
– Dairy free
– Sneaker & streetwear community
– Japan
– Football & Fantasy footy
– Publishing industry