Hello & Welcome

Thanks for finding me in my own little corner of the internet. I’m Michael Litman, Senior Director of Emerging Tech Innovation Strategy at Monks. This site used to primarily be a blog and you can still find all the archive here going back to 2008!

Now though, it mostly serves as a scrapbook for all the things I’m doing in the real or virtual worlds, so below is an account of all of that wild stuff.

Here goes….

I’ve spoken at various conferences and panels around the world previously on social media, video and brands and now around innovation more broadly including AI but with previous experience within web3/ metaverse and NFTs.

I’ve written for, been interviewed or featured in: Wall Street Journal, AdAge, Campaign Magazine, Mashable, BBC, FT.com, The Independent, Digiday, The Telegraph, .NET magazine, Adverblog, Read Write Web, eConsultancy, Trendspotting, Communicate Magazine, & PR Week.

Below are ALL THE THINGS from both my current and former life:

ALL THINGS 2024

• (September 2024) Released my first book, ‘Getting Started with web3 and NFTs: An introduction to virtual goods and tokenisation‘ published by BCS, The Chartered Institute for IT. Now on Amazon Prime, Kindle and audiobook coming soon.

• (June 2024) Speaker at Google x Monks ‘Let’s get real with AI‘ event, London.

• (May 2024) Referenced as an expert commentator in Roblox gets in to programmatic advertising, by Lara O’Reilly for Business Insider.

• (February 2024) Decoding Web3: How Blockchain is Transforming Commerce and Brands for Monks.com.

• (January 2024) An interview with April Summers of Little Black Book, predicting emerging tech’s evolution in 2024.

• (January 2024) Podcast episode of The Nex6 Project, a Monks podcast discussing immersive experiences, blockchain loyalty, web3 crowdfuding and the Las Vegas Sphere – listen here // watch here

ALL THINGS 2023

• (October 2023) Panellist @ Zebu Live for Monks

• (October 2023) Panellist @ The Web3 Social Club for Monks

• (July 2023) Speaker @ BlockDown, Lisbon for Monks

• (June 2023) Attendee @ Non Fungible Conference, Lisbon for Monks

• (May 2023) Awarded in the Tech Pioneer Category @ BIMA 100 2023 for Monks

• (April 2023) Brand track speaker @ NFT NYC 2023 for Monks

• (February 2023) Attendee, NFT Paris for Monks

• (February 2023) Speaker, European Blockchain Convention 2023, Barcelona for Monks

ALL THINGS 2022

• (December 2022) 10 Innovation Trends for Marketers in 2023 on LinkedIn for Monks

• (November 2022) ‘Seen and Heard Fall 2022 Edition‘ by Mint for Monks

• (November 2022) Speaker at NFT London for Monks

• (October 2022) Conference speaker at AdWorld, the world’s largest online advertising event with 25,000 attendees for Monks

• (September 2022) How Big Will The Music Metaverse Be? Panellist with Meta, Warner Music, Motive Unknown and moderated by Music Ally for FastFWD

• (August 2022) Enter The Metaverse with Monks for The Lovie Awards

• (July 2022) Curated my own NFT art gallery (!!!) for Pier 17 at Apefest NFT.NYC

• (July 2022) 10 Learnings from NFT.NYC for Monks

Featuring my main man and NFT partner in crime, Andre Da Costa at NFT.NYC

• (July 2022) Attend MET-AMS in Amsterdam for Monks

Featuring from L to R: Remco Vroom, Funs Jacobs, Raul and me 🙂

Featuring from L to R: Max Comparetto, Tim Walther, Oliver Scherenberg, Diego Borgo, & me 🙂

• (June 2022) The Metaverse Is Brought To You By… for SuperRare Magazine

• (June 2022) WTF NFT print magazine interview for Campaign UK

• (June 2022) Fashion industry leans into NFT experimentation in spite of bear market woes for The Block

• (May 2022) NFT Powered Marketing for PSFK

• (May 2022) NFT Market Uncertainty – How Brands And Agencies Are Reacting To The Downturn for AdAge

• (April 2022) Everything To Know About NFTs, In A Monks Opinion for Monks

• (March 2022) Why Brands are Buying Land In The Metaverse – And How They Are Doing It for AdAge

• (March 2022) NFTs and Social with Michael Litman for Social Innovation Lab Podcast

• (March 2022) Attending NFT.LA with Andre da Costa for Monks

• (February 2022) 5 Discord, LinkedIn, and Telegram groups marketing execs are joining — alongside the likes of Mark Cuban and Snoop Dogg — to get up to speed on the metaverse for Business Insider

• (January 2022) The metaverse data privacy debate is getting feisty: Here’s what you need to know for The Drum

• (November 2021) Created one of the first POAPs for a private group, tokenising a community!

• (November 2021) Creator of private LinkedIn group only for people who use an NFT profile picture on LinkedIn (!)

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My former life:

• (October 2020) Bridging Together Bricks And Clicks Is A Good Deal For Retailers for Monks

• (August 2020) Why Publishers Aren’t Prioritising Reels for Digiday

• (May 2019) Top 100 Digital Marketing Influencers by BuzzSumo

• (February 2019) “We Swiped Right” Is The New “I Do” for RGA

• (January 2019) Don’t Call It A Bank, It’s A Financial Lifestyle Space for RGA

• (October 2016) What Brands Can Learn From McDonald’s YouTube Fail for Digiday

• (February 2016) The Last Twitter Superbowl for Sport Techie

• (January 2016) Top 100 UK Entrepreneurs by CityAM

• (July 2015) Twitter, autoplay and what it means for viewability for Marketing Magazine 

• (May 2015) The future will be televised (in seconds, on mobile) for The Drum

• (May 2015) Burst accepted in to Mass Challenge 2015 accelerator. One of 75 UK startups out of 2250 applicants.  

• (March 2015) Panellist on ‘How to be a trend leading brand’ with Airbnb, Kopparberg, YPlan and giffgaff at the YMS conference by Voxburner

• (February 2015) Asked to review Dragon’s Den episode four for BusinessZone

• (January 2015) Small Business Stars: Michael Litman from Burst by Hiscox 

• (January 2015) #21 in ’30 most creative people in advertising under 30′ by Business Insider

• (November 2014) Keynote speaker at Next Gen Consumers.

• (November 2014) Guest Author for Youth 100 Report: Internet category by Voxburner.  

• (November 2014) #15 in Social Buzz Top 50 most influential people in social media marketing in the UK by The Drum.  

• (November 2014) Finalist for Best Use of Video w/ Vita Coco by Social Buzz Awards 

• (November 2014) Guest Author for Youth 100 Report: Internet category by Voxburner.  

• (November 2014) Panellist at the biggest ever Startup Saturday by Enterprise Nation.  

• (November 2014) Creative Constraint: The Future of Content Marketing by Marketing Magazine (front cover feature)

• (November 2014) OMG Don’t Read This by Marketing Magazine

• (October 2014) Burst to appear at Startup Saturday [Interview] by Enterprise Nation

• (October 2014) How The UK’s Top Football Clubs Use Vine by Digiday

• (October 2014) These Are The 10 Most Popular Brands On Vine by Business Insider 

• (September 2014) Bursting brands on Vine by Brand Perfect

• (September 2014) Litman launches micro-content specialist, Burst by The London Egotist

• (September 2014) Why don’t more men use Pinterest? by The Telegraph 

• (September 2014) Launching the Brand Vine Chart by The Drum

• (September 2014) The Guardian becomes first client for Brandsonvine founder’s new micro-content business Burst by The Drum

• (September 2014) Micro-content agency launches announcement by Gorkana

• (August 2014) What are the biggest changes in social this week – Twitter updates, Vine import or Facebook’s ad change? Experts discuss by The Drum

• (August 2014) Redesigning Brandsonvine, by Tony Goff on Medium. 

• (August 2014) Q&A: Vita Coco discusses its move into Vine and bite size content, by 12ahead

• (August 2014) Vita Coco gets in to summer spirit with Vine demo by Marketing

• (July 2014) Giant coconut stunt by Vita Coco on Southbank, London supported by vine from Brandsonvine 

• (July 2014) Vine series for Vita Coco featured by Unruly Media in their ‘Branded vines to watch out for’ weekly digest. 

• (July 2014) Speaker at PR and the Visual: Exploring Identity, Space and Performance put on by University of the Arts London.

• (June 2014) Brandsonvine created a 10 Vine series for Vita Coco which you can find here

• (April 2014) Keynote speaker at Social Media 2014 conference in Athens 

• (March 2014) Speaker at Digital Sport London: Vine, Video and Social Media in Broadcast put on by The UK Sports Network.

• (February 2014) Speaker at City Meets Tech, February edition. 

• (January 2014) Provided data for an editorial feature by We Are Social to celebrate the 1st birthday of Vine.  

• (September 2013) Speaker at Share This Too event at Social Media Week, London. 

• (August 2013) Co-author of Share This Too, published by Wiley. My chapter is on Content Curation. 

• (August 2013) Provided the data for a Brands On Vine infographic by The 7th Chamber 

• (July 2013) Vine and the six-second video ad Quoted in Fortune Magazine

• (June 2013) Brands all over the world who are crazy about six seconds featured in WIRED JAPAN

• (June 2013) Facebook plays catch-up with Twitter on Video Quoted on The Wall St Journal.

• (June 2013) Created the world’s first agency newsletter entirely using Vine. 

• (March 2013) Heard it through the great Vine? Rubber Republic, Jam & Weapon7 try out the new platform Quoted on The Drum.

• (February 2013) Twitter’s video app lures big brands. Quoted on FT.com.

• (February 2013) Brands take to Vine. Quoted on WARC.

• (February 2013) Launched Brands On Vine, an aggregator for brands making use of Vine. 

• (November 2012) Format: B to create crowdsourced dance track the first AnalogFolk project to be featured in WIRED. 

• (November 2012) New Global Pages: What You Need To Know by Stephen Pirrie and I republished by PSFK.

• (October 2012) Speaker at Social Media Marketing 2012

• (September 2012) Speaker at London College of Fashion Graduate Bootcamp. 

• (September 2012) Keynote speaker at CIPR: Social Summer. Presentation entitled: What’s all the fuss about Pinterest and why should I care? 

• (August 2012) Does Size Matter? The Pros and Cons of Boutique Media Agencies. Quoted on Mashable.com

• (August 2012) LG App Transforms the Facebook Newsfeed in to 3D for Adverblog 

• (July 2012) Guest Feature ‘Making Your Campaign Famous‘ for Firefly Comms

• (July 2012) 18th in The Top 50 UK PR Blogs 2012. Article by B2BPR.

• (May 2012) The Impact of Facebook Timeline For Brands. Column for Communicate Magazine. 

• (May 2012) Top 100 Digital Marketing Boards on Pinterest. Article by PH Creative

• (March 2012) The practical opportunities for Pinterest. Article by French newspaper Les Echos. The French equivalent to The Guardian. 

• (March 2012) Can You Index The Way People Think? Article for Adverblog

• (March 2012) Is this the smartest brand use of Pinterest yet? Article for Adverblog

• (March 2012) 3rd in The Top 20 Most Influential PR Bloggers in the UK by AdAge

• (March 2012) Why Big Consumer Brands Have Yet To Tap Pinterest’s Potential. Quoted on Mashable.com

• (February 2012) Pinterest: Foraging as a reflection of the self. Column for The Kernel.

• (February 2012) The Ultimate Guide to Pinterest [Presentation] 30,000+ views in one week. 

• (February 2012) Twitter is updating its platform, which means big changes – and opportunities for brands. Column for Communicate Magazine.

• (January 2012) Online Influence Tools Carry No Klout With Me. Column for The Kernel.

• (January 2012) New Twitter and Early Adopter Brand Best Practices feature for SocialMediaCouncil.eu  translated in to Spanish for Marketing magazine Anuncios

• (December 2011) New Twitter and Early Adopter Brand Best Practices feature for SocialMediaCouncil.eu.

• (November 2011) Article on ‘How to create your own search engine using Delicious’ features on P132 in the December issue of .Net magazine. 

• (October 2011) Joined 9010 Group as Head of Engagement. Company announcement here. 

• (October 2011) Orange ‘The Feed’ which I was heavily involved with the promotion of during my time at Poke wins Gold at the Lovie Awards in the ‘Social Media Marketing’ category. 

• (September 2011) Shortlisted for the Don’t Panic #somecomms Mark Hanson Award “to recognise the brightest and most promising social media communicator under 30 years old”.

• (August 2011) The first UK writer to join as a contributor to Adverblog.com, one of the oldest and most highly trafficked blogs for creativity in marketing and advertising. 

• (June 2011) Orange The Feed project #thissummer featured for the first time on homepage of Mashable and tweeted to 2m followers.

• (June 2011) Orange The Feed project #thissummer featured for the first time on homepage of Creativity-Online, as a top pick in their newsletter and tweeted to 25,000 followers.

• (May 2011) Gave the freelance thing a go and joined Poke as digital strategist. 

• (March 2011) Chaired a discussion at the ‘Firestarter’ Google event for the planning community, held at Google’s offices on 31st March. 

• (December 2010) The Independent, ‘Best of The Web’.

• (December 2010) Remote Palette featured by AdAge in ‘Campaigns Creativity Loved’ (http://j.mp/gQHJyf) and nominated for a One Show Interactive award along with a Webby award.

• (October 2010) Dare Labs project ‘Remote Palette’ featured in WIRED, Gizmodo, Contagious, Creative-Review, TUAW, Cult of Mac, Brain Pickings and many more. (http://bit.ly/d1A1yM)

• (October 2010) The Wall Blog post – ‘The More You Like Skoda, The Less You Pay on Facebook’ (http://bit.ly/ 9wlbkj)

• (June 2010) Guest speaker at ‘Social networks and the global auto industry – the marketing opportunity’ (http://bit.ly/9sRLTp)

• (April 2010) Mike Litman’s blog as model for future of media outlets (http://bit.ly/dvjlOA)

• (Feb 2010) People on the Move by Jeremiah Owyang (http://bit.ly/c6Kgd2)

• (Jan 2010) I’m joining Dare (http://bit.ly/akZotL)

• (Dec ’09) TrendsSpotting 2010 Social Media Influencers – Trend Predictions (http://bit.ly/7ALm30) Republished on Mashable and Read Write Web amongst many others.

• (Dec ’09) Junta42 – Social Media and Content Marketing Predictions 2010 (http://bit.ly/7FYEXz)

• (Oct ’09) Only Dead Fish – Post of the month (http://bit.ly/18Bv5G)

• (Sept ’09) BBC Tech – Provided comment for feature on Snow Leopard. (http://bit.ly/10bzRy)

• (June ’09) FT.com Feature – ‘Young job hunters seek work through Twitter’ (http://bit.ly/4Afgs) subsequently republished in the Telegraph

• (April ’09) Mashable post – ‘Social Media and Car Insurance: A Match Made in Heaven?’ (http://bit.ly/meerkat)