Month: May 2010

I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and Heineken are now bringing this to the mainstream with “Your Heineken” and it’s a step above the rest with a neat online tool that allows you to customise almost 100% of the bottle in 3D. Upload images, text, photos, you name it and they’ll be rendered in 3D on the bottle to give you a preview before you buy. Pretty cool. Check it out at “Your Heineken” here.

It may be heralded as the future of reading already but is this what the future of online shopping could look like? I love how the clothes move in the background.

Useful.

Japanese clothing company Onward Kashiyama promotes its “Couleurs” collection with a pixelated self-portrait of Van Gogh composed of 2700 polo shirts in 24 different varieties.

How do you advertise a product, in this case fragrance, online? Something so traditionally difficult to ‘sell’ without smell(ing).

Seamlessly blur the physical and virtual spaces like this rather brilliant video above does. Watch and marvel.

Part film and part social experiment, this video features random people on the streets of Philadelphia completing the sentence “I Am…” It’s an interesting look at how people see themselves first and foremost.

This is unreal! How does he do it? That is why its magic..

This is quite possibly my favourite powerpoint presentation ever. Its got a zelda theme and everything! @andywhitlock I want your children.

A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.

Read more: http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-vi…

I lolled.

So awesome.