via emberapp.com
I love this. It just works. You have to interact with the ad by sliding the wardrobe door to get the full message. Very clever and fun.
Arch Group have designed the Sleep Box concept for use in airports, where privacy is seldom found. Along with wifi connectivity, the interiors feature space for laptops, luggage and mobile devices. To maintain a sanitary environment, the beds use a system that changes the sheets automatically.
More pics over at the via link.
Good read.