Here are a few stats on what the Facebook app economy has accomplished.
235,644 jobs have been created by the Facebook app economy.
$1.65 billion is the amount of virtual goods expected to sold through Facebook in 2012.
20 million apps per day are installed by Facebook users every day.
Slowest burning viral ever 😉
Can you think of another person who would have such a great and emotional effect on people all ages than Becks (and seem like they’re having fun too?) Great stuff from Adidas.
Social data now impacts decisions for nearly all CMOs, and almost half use this data to make predictions or forecasts.
CMOs use data to drive smarter decisions beyond marketing, sharing insights in C-level discussions as well as with product development teams, customer service, sales teams, and others.
CMOs believe social reveals consumer sentiment, improves brand awareness, and positively impacts brand loyalty.
Key Takeaways:
As of 2011, 46% of consumers turn to social media for effective brand problem solving.
80% of US consumers use social media to verify purchase recommendations.
60% of US consumers regularly interact with brands via social media.
43% of US consumers say brands should use social media to help customers.
21% of customers look for specialised, targeted marketing on social networks.
