Categories
Product

Spotify: Car Thing

Spotify gets in to physical hardware for the first time with ‘Car Thing’. Will be interesting to watch how this does, timing wise and post covid.

More here and here.

Categories
Advertising

Tokyo Olympics: The Countdown Begins

100 days to go. Apparently. Will it all still go ahead? *shrug emoji*

Categories
Advertising

Tesco Supporting Pubs

Categories
Collabs

Lego x Adidas

Customisable kicks. What a brilliant collab. Change your Adidas trainers to fit your mood with Lego.
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Advertising

Nike: Just Walk It

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Tech

Laser Tech Dyson

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Food

The Rise of Shake Shack

Mmmm I want a milkshake now.

Categories
Tech

Digital Fragrance as NFT

Categories
Food

Cadbury Bouquet

For the person in your life who has everything and flowers just won’t cut it… And if you ever wondered what 2 kilos of chocolate looks like, wonder no further.

Categories
D2C

Your Coca-Cola D2C Launch

D2C new platform launch comes to Coke where you can create your own ‘Jack and Mixers’ bundle amongst others.

I can’t resist some brand merch too. I’d go for the mason jars 🙂

Check it out at yourcoca-cola.co.uk

Categories
Advertising

Guinness: Friendship and wheelchairs

The choices we make reveal the true nature of our character.

Another great ad from Guinness.

Categories
Funny Marketing Viral

LG Job Interview: Ultra Reality

Well done LG, racking up over 4m views so far.

What would you do in this situation?

Categories
Brand Partnerships Marketing

Taking brand partnerships to a whole new level: Android KitKat

How about this for a joined up campaign.

Originally called Key Lime Pie, employees at Google soon realised that a) people don’t really know what Key Lime Pie tastes like and b) it didn’t resonate with a global, mass audience. So the jury was out, what to call the new 4.4 Android OS. Then they struck gold.

Let’s call it Android KitKat, and we’ll partner with KitKat themselves to make it happen. (I’m evidently massively oversimplifying this.)

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No money is changing hands, the ideas was to do something “fun and unexpected”. But this isn’t something that Google just came up with overnight and went ahead. They’ve been talking with Nestle about the idea since November 2012, with some 11 months of planning having gone in to it. It only got finalised in February 2013 when Nestle executive vice president of marketing Patrice Bula, decided within an hour to go ahead.

It used to be Apple that would announce a new product without anyone previously knowing about it, shrouded under secrecy and mystery. Now even they get leaked sometimes months in advance. So this partnership will have come as a surprise to even most Googlers i’d imagine.

Here’s where you can start to understand the scale of the partnership: 50 million KitKat bars in 19 countries will have Android branding and consumers will have the opportunity to win a Nexus 7 tablet and Google Play gift cards. That’s incredible scale, Google have just tapped in to creating awareness about 1) Android 2) Nexus 7 and 3) Google Play.

Production of the wrappers started 2 months ago – it’s just amazing that it hasn’t come out until now.

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Nestle is also producing a small run of 500 limited edition KitKats in the shape of the Android logo and have been sending them out to influencers. Here’s The Verge proudly showing theirs off. Clever influencer tactic too, getting the big hitters creating even more interest and demand.

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All of this talk is making me hungry for a Kit Kat now…

Categories
Uncategorized

Reboot

It’s time to reboot this blog and what i’m using it for. If you’re coming here for infographics, i’m sorry but i’m no longer curating these as much as I used to.

I’ve been a little busy with BRANDSONVINE.COM and Share This Too which has just hit the shelves in all of the finest book shops.

Bear with me while I add a lick of paint around here. Thanks for your support.

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Uncategorized

Share of Device Page Traffic Throughout the Day

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Uncategorized

How It Feels [through Glass]

The future is now.

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Uncategorized

Separated at birth: Dulux and the Damien Hirst 2013 Brit Award statue

Some nice reactive social content here from Dulux, noticing the colours of the spots by Damien Hirst on the 2013 Brit Award statue match their colours for 2013.

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Uncategorized

Compete study: Mobile users in the UK

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Uncategorized

Digital Trendsetters And How They Interact With Brands

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