Author: Michael Litman

At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook like button that lets the shopper to share the item on their wall.

I’ve been working on a pretty fun project for Poke with Orange broadband and we’ve created the ‘No Tricks, Just Treats’ campaign — http://tricksvstreats.orange.co.uk to provide as transparent pricing as possible and showcase the great rewards you get as an Orange home broadband customer.

What are these tricks you talk about? Well, things like extra usage charges for exceeding download limits, high connection fees or sneaky headline offers. You’re given one monthly price, for Orange home broadband. That’s it.

So what treats do you get? I’m glad you asked.

Instead of any nasty tricks, you get no connection fees, 2-for-1 cinema tickets with Orange Wednesdays, and a £20 HMV voucher for new customers on signing up. There’s great news too if you’re already an Orange mobile customer, receiving a further £5 off your monthly bill. It’s quite simply, ‘No Tricks, Just Treats’.

Orange are going around delivering physical treats to customers which you can check out here http://tricksvstreats.orange.co.uk but we’ve also got a few extra special treats to come too. Keep your eyes peeled for those, we could be knocking at your door very soon!

50% of the more than 500 million active Facebook users currently access Facebook through their mobile devices (250M) compared to 25% a year ago (100M out of 400M). 33% of Facebook posts are sent via mobile devices. (source)

Facebook’s top mobile client is m.facebook.com (Facebook’s mobile Web site) with 18% of total new Facebook posts. Android, iPhone, and Blackberry are next each with about 4% of total new Facebook posts. (source)

50% of total active Twitter users are on multiple platforms (mobile) compared to 25% a year ago. 40% of all tweets are sent via mobile. (source)

Twitter’s top mobile client is m.twitter.com (Twitter’s mobile Web site) with 14% of total unique users. SMS is next with 8% of total unique users. Then Twitter for iPhone (8%) followed by Twitter for Blackberry (7%). (source)