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The monetary value of a Facebook share, like, Twitter tweet and follow

“According to the startup, the value of a Facebook share is $14 and the value of a Tweet is $5. For shares and tweets, ChompOn was able to directly attribute sales to the original action and took the total revenue attributed to each action and divided it by the total number of shares/Tweets. ChompOn is working with 50 partners including Blackbook Magazine, JDeal and the wine vertical of flash sales site Beyondtherack, to power Groupon-like crowdsourced coupons.

By comparison, ChompOn says the value of a Facebook like is $8 and the value of a Twitter Follow is $2. For likes and follows, ChompOn estimated attribution by looking at traffic references and subtracting out purchases made through shares/Tweets as well as purchases made through direct traffic. Of course this data is a bit tenuous and anecdotal. And it’s important to note that this analysis does not capture the long-term value of customers over time.

As we wrote back then, Facebook and email most closely match your real friends. In the context of events, this produces better conversions. But it’s interesting to see that in terms of commerce, Facebook again provides a higher value than Twitter in terms of conversions.”

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Foursquare opening weekend movie checkins in 2010

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Youtube My Facebook. Bringing a Facebook profile to life.

This is brilliant. Watch it now.

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Always read the small print…

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Angry Birds Birthday Cake. Seriously good.

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Skateboarding through NYC

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Mad Men Seasons 1-4 Explained

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One Million Heineken Hugs

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All 61 Super Bowl 2011 ads in 2 Minutes

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When horror and Facebook collide

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The new age meaning of sharing

Dropping Out Of Blogs And Into Streams by Stowe Boyd

Asking people why they don’t do something often leads to a general explanation: I don’t have time. Robert Putnam found that when asking people why they didn’t get involved in community organizations was invariably told by respondents that they had not time, that commuting, work, house work, and child care were taking up all of people’s time. But when he researched where people’s time was going, the answer was glaring: television watching steeply increased starting in the ’60s to an all-time high in the ’90s. Almost 5 hours a day in the US, crowding out community involvement almost totally.

So, you can’t really trust people’s folklore about why they do and don’t do the thinks that they do and don’t do. You can, however, examine what they are actually doing, like the Pew folks do.

And the most important and unexamined aspect of the move from blogs to streaming applications like Twitter, Facebook, and Tumblr is their streaming nature. Streaming and the open follower model is an evolutionary advance over the primitive social structures of the old school blogging era. People are moving from the slower, less social model of interaction embedded in the blogging model, to a much faster, and much more social model of interaction in streaming applications.

And this is only the wavefront of the transition to a web of flow, away from the web of pages: that’s the deep background story here. 

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Porsche thanks a million Facebook fans

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The state of the Twittersphere: February 2011

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Remnants of a disappearing UI

I love how you can tell what these people have been doing through iPad smudge art. How clever is that?

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Trending The Future

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Social Media Snakes & Ladders

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Lecture by Dan Zarrella on The Science of Social Media

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Finger Painting with Sound

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Real life Mario Kart.

I love love love this. Nostalgic music and genius risk taker.