A digital native.

They interact with the peers across the globe: This impacts employers, brands, teachers, parents, as this first generation enters the workforce.

Always online: By age 20, kids will have spent 20,000 hours online –the same amount of time a professional piano player would have spent practicing Urs Gasser, paraphrased
Multiple identities, personal and social, shared online and offline (blurring): Online representation is the same as physical representation: what your clothes, friends, vehicles say about you.

Dr. Urs Gasser of Harvard’s Berkman Center coined the term Digital Natives.

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