Even if you had a vague thought about controlling your brand online: forget about it. Logorama is, besides a great animation, the showcase that people can do with your brand what they want. Is McDonald’s happy that Ronald McDonald is the bad guy, what would IBM think about the IBM-logo building crashing down, or is Michelin pleased that their logo / mascotte is used as a police squad?
You don’t have control, so you better make sure the story about your brand is known. Otherwise other people will come up with a story about your brand and I am not sure if that is the story you’d prefer others to listen to.