GENIUS. Durex goes for ‘extra time’.

Somebody please give the people at McCann Erickson Bangkok an award right away. This idea is more than funny, it’s simply brilliant. By taking the meaning of extra time to a whole new level, Durex is promoting its Performa series in a unique way. The Durex Performa condom helps men to control their climax, in a way it gives them some extra time. A sign that announces extra time in soccer matches addresses the target group perfectly.