Impressive stuff here from Heineken. To help celebrate their 140th birthday, they allowed their community on Facebook to create a limited edition bottle design.
It ran on Facebook and http://www.yourfuturebottle.com, judged by Cool Hunting, Pecha Kucha and Heineken.
What was most impressive was they got 30,000 entries. Of course, this is Heineken so it’s not just any old company but UGC contents have notoriously low entry numbers. Would be great to find out how much resource was put against this to get 30,000 entries! It sets a precedent for clients too when they see this and expect other less desirable competitions to get a similar number of entries.