UNIQLO Dry Mesh Project: Pinterest Takeover

Uniqlo and FirstBorn team up for a project that owns Pinterest — literally.

To wake Pinterest users from a scrolling slumber, the agency created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled down their favorite categories, they came across all the images, which combined to create giant mosaics that “animated” when scrolled through.

The giant branded mosaics can be seen by Pinterest users whether or not they follow the Uniqlo brand page. The project targets five categories on which mosaics will appear: men’s apparel, women’s apparel, geek, fitness and sports.

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