Useful deck
Useful deck
Author: Michael Litman
For its 75th anniversary, Monopoly’s getting a massive update, pitting brazen and new against proven and old: Circular board or quadrilateral? Cash currency or fake credit cards? This is the stuff of ruined relationships.
In the monopoly wars, I’m imagining there will be two camps, not four. there will be people who are OK with the circular board and the switch to digital currency, and people who are fine with neither—the purists and the pragmatists. There will be a middle ground in this fight, but it will be drenched in blood.
I think I might be one of the purists. I get that the new design makes a bit more sense, and that giving players credit cards is less trouble than managing a bank full of cash. But you know what would be even less trouble? A video game.
Monopoly Revolution will be out in Fall, for $35. And don’t worry—you’ll still be able to find old-style boards, too.
via gizmodo.com
Monopoly is one of those things that is such a timeless classic you can’t really tamper with too much. But they have. Will be interesting to see the take up on this.
This is fantastic. Print out and keep for reference. Great advice. I bet @faris has this in his archives somewhere!
Top stuff.
This was taken just prior to kick off, but no more than around 8,000 fans attended the match at the 25,000+ stadium in Reading.
London Irish are a rugby club to watch, though. According to their CEO, the club has ambitions to become the Manchester United of club rugby (without the debt).
Whether achieving that goal, in perspective, will leave shareholders dispondent or elated, I’m not sure. It depends in large part on the growth of the sport as a whole, which is of course out of the hands of Irish alone.
They’re soon to release a new content offering, perhaps in the form of an app. I can’t say much more other than that it excited me a bit!
Smart. Very smart. Flipping the conventional model on its ear and now empty seats = opportunity.
Proving that blog comments can be just as invaluable as they are insipid, Chicagoist scribe Kevin Robertson unearthed a potentially nefarious Wal-Mart plot in his hometown. After a certain commenter by the name of “Chatham” began regularly taking issue with Wal-Mart opponents on various Robertson posts about the brand’s attempt to enter the Chicago retail market, the author decided to take a closer look at who this character was.
Robertson traced the URL attached to Chatham’s comments back to a community group called “Our Community, Our Choice”, which seemed to sincerely support a Wal-Mart opening in the area. On the bottom of their site, the group states that it’s “proudly supported by the Chicagoland Chamber of Commerce”, which Wal-Mart happens to be a member of. Robertson also traced the IP address on Chatham’s comments back to Serafin and Associates, a Chicago consulting firm that Wal-Mart retained to manage its Chicago PR.
After doing a little digging and getting nowhere with Wal-Mart flack, Robertson finally interviewed Chicagoland’s Government Relations Director Michael Mini. While admitting that Serafin was involved in strategy sessions and that “Our Community, Our Choice” was “part of our advocacy effort to gain support”, Mini was basically struggling for words when asked if he knew Serafin’s IP address was being used to comment on blogs. In fact, the guy couldn’t even give a straight answer as to whether or not he was actually from Chicago.
Robertson says:
“While Wal-Mart certainly has the right make its case to Chicago, the way they’ve gone about this – creating a fake community group that purports to represent a community’s residents and interests – is sneaky and underhanded. If what they have to offer Chicago is such a great deal, why did they need to go through the Chicagoland Chamber of Commerce to set up a bogus grassroots group?”
This is all technically speculation since Wal-Mart hasn’t come forth to cop to any such travshamockery, but should we be so shocked if it is 100% true?
via mediabistro.com
Words fail me. “Amazing” like @whatleydude rightly says.
So there you go, I’ve said what I wanted to say for a reasonably long time now, I’m joining Dare. For anyone that knows me, a secret like that is hard to keep. As the ever wise Tom Fishburne shows above, we don’t always know entirely what we’re letting ourselves in for but isn’t that exciting. There’s obviously the fear of the unknown, the change of surroundings and the new people, but leaps of faith have to be taken to move forward, to better myself, to keep me on my toes and to take myself out of my comfort zone. I’ve had a fantastic time with my boss @pbizzle, so this was a tough decision but nonetheless the decision has been made.
Tom describes the image like so:
Most careers are not rung-by-rung linear paths. Instead, they involve a series of flying leaps, not knowing whether those leaps will take you up, down, or sideways. Or if you’ll miss the trapeze altogether. Or if there’s even a net.It takes courage to take each leap. And patience when you’re not headed the direction you’d like.It takes courage to take each leap.Thinking about your career in purely a linear way focuses you on all the wrong things and blinds you to the actual experiences along the way. Worst of all, it can make you risk-adverse.
It’s much easier to stand still and be happy where you are and doing what you’re doing. Hey, I am happy where I am and doing what I’m doing. But i’ve always wanted to be constantly developing, being adaptable, taking risks, moving onwards and upwards and making my own destiny. And I guess you only do that by taking leaps of faith.
Risks sometimes don’t pay off. That’s why they are risks.
‘To expose to a chance of loss or damage; hazard’
Here’s one example: The first ‘proper’ job out of Uni that I took didn’t work out. I naively accepted it while I was still at Uni thinking I was clever not to have to worry about months of job hunting. In hindsight I didn’t give myself the time to appraise whether it was the right thing to do. I had a week time difference from finishing Uni to starting work. Within months of starting I was desperately unhappy and found myself questioning what it was I wanted to do, where I wanted to go and how I was going to get there. I’d studied a Marketing degree for 4 years at University which lent itself to the job I was in, within the Marketing team of a large retailer, where I was told that jobs didn’t exist to do with social media. I disagreed. When 4 months later I had quit, I wondered if what I’d studied for my degree was completely useless. Of course it wasn’t but at the time I thought differently.
Licking my wounds I moved to London without a job, just before the economy imploded. Everyone asked me what I was smoking. My parents said I needed to stick at it. But I knew it wasn’t right. It didn’t *feel* right. So I trusted my instinct and took a risk. To thrust myself in to uncertainty in the country’s capital. Even though the job didn’t work out, the life lessons it taught me were invaluable and accelerated my thought processes to get me to where I am now, I firmly believe that.
After a short and highly enjoyable stint at Splendid, working with some inspirational people, I joined the fold at Consolidated PR where I’ve been involved with some brilliant projects, which Paul mentions here in the inaugural company blog post over at Thatsgreatand.com
I’ll paraphrase the post:
In the last twelve months we’ve set up our digital and social media stall here in the Covent Garden office, commenced an agency-wide social media education and training programme and started integrating social media activity into project and retained campaigns for clients in both London and Edinburgh. In this short space of time we’ve delivered digital and social media work for a whole range of brands and organisations – MTV, several parts of the Scottish Government, The Department for Business, Innovation and Skills, learndirect and Mishcon de Reya just to name a few. On top of that we’ve got lots more exciting work on the boil with a number of other clients, and an appetite for more in 2010.
So as is evident, in a year we’ve made great progress.
However, I’ve always held a great curiosity and interest in adland. Paul gave me stick for having a subscription to Campaign magazine. But I always felt at some point I’d move in to it. Don’t ask me why, it was just one of those fate type things I felt would happen. Which leads me wonderfully to my next leap of faith. Dare, the digital agency of the decade.
I’m excited about the new challenge, settling in to the role of Social Media Planner and mixing it up with the web trendies.
Let’s hope it’s an upwards leap on the career trapeze. Wish me luck!
Categories
Remember Google Wave?
via chrisrutz.de
Reposted from janchipchase.com
The following notes accompany a presentation titled Future Social to the 2008 LIFT Asia conference and relates to this post. The slides can be downloaded from here 3MB
Watch a video of the talk Nine Trends Shaping the Future of Social Interaction
You’re tired, you’re looking for somewhere to sit and rest a while and you come across the space pictured below. What can you do here? Can you have a phone conversation? Could you take out a laptop? Do you think it’s OK to smoke here? If it’s hot – can you take your shirt off? What kind of services does this space support? Is it the kind of place where it’s OK to talk with a stranger?
What about this person? If you were sitting there how might his presence affect you? And you decision about whether to stay in this space?
But what if you knew more about him? What if you knew that he has very few friends? Or that he got top marks at a very prestigious university? That he has a poor credit history?
How does your perception of this space change depending on what he’s doing? What if you knew he’s a medical student and he’s revising for his final exams? He’s want to be a heart surgeon… and set up a charity to treat kids… whose parents can’t afford treatment. Or actually watching a adult movie? Or that he’s tracking the final stages of an auction on eBay? Or that right now he’s writing nasty comments about you on the LIFT conference web site? Or more likely that he’s multi-tasking and doing all of these things at the same time
As you’re standing there deciding what to do next – how would your decision making process change if you knew he was going to be there for another 4 hours? Or that he’ll be done in the next five minutes?
The rest of the presentation details nine trends that frame how to consider this design space:
- The first is that ever more of life is pocketable – that you will increasingly be able to carry the tools you use to communicate, entertain, that help you understand where you are, what you want to do next – the very stuff of life in other words. As soon as things become pocketable they end being carried and used in a wide variety of contexts. Within what time frame does what stuff become pocketable? How does allow new ways to connect, to what and whom? And what services can they access?
- With the exception of pure play socially driven services it will always be easier to design something for sole use rather than shared use. Even if sharing an experience through one device is preferred there will be numerous situations where people will end up having serial solitary experiences – being together in the same space, doing the same thing but experienced through different devices.A simple example of this is the way that Japanese mobile phone users add privacy filters to their screen – not only does it make shoulder surfing on the Tokyo subway impractical – it makes it more difficult for two people to watch the same movie. Yes there are exceptions to this – notably when it is desirable to save battery life or when sharing is as simple and delightfully close as sharing headphones.
- That so much more of what we carry is or will be connected – with people, services, the infrastructure around us and other objects we carry. Connected things talk – so what they will talk about? Currently the big shift in this space is whether and how we share location and other rich contextual information, with whom, and with what level of granularity?
- Whilst sharing music, video, intimate details is both inherently human and mostly positive – we have to recognise that when the default is to share then it creates significant social pressure on those that prefer not to since the question of opting out of adopting a technology becomes one whether to opt out of society. You can see it today with late adopters who are pressured by relatives or their employer’s into carrying a mobile phone, but the same applies to any mainstream connected technology.
- The connectivity, infrastructure and increasing sophistication of online services enables us to reduce the time between asking the question and having the answer and at some point we’ll have access to automated and real time associations of people, what they do, their history, and based hundreds of millions of lifetime’s worth of data sets a prediction of what they are going to do next. Of course not just want they want you to know, but all the other stuff that leaks around the edges.
- Technology is being adopted at a younger age by kids who don’t’ share your sense of the right or wrong way to use something. How quickly will your technological and social literacy become niche? How long before you are effectively illiterate?
- That the boundaries such as personal and work life that still exist today will continue to erode. For all our intent to maintain these boundaries the discipline it requires is usually overridden by convenience and to some extent social pressures. The photos show a commuter in on the outskirts of Cleveland answering work emails on the way to the office, and during a study in Iran a participant told us about how whilst women need to wear a headscarf in public – there was a significant leakage in that photos were taken in private without headscarf say on a camera phone and that these were then being handed around amongst friends – consequently eroding social norms.
- That the speed of technological change will continue to increase and that for some services the lifetime will be measured in days or hours.
- That pocketable is just a nano-sized stepping stone to becoming invisible – invisible not in the sense of the designer’s nirvana of a seamless experience, but simply that its technically possible to make objects that are too small or hidden for other’s to see. And that with this – the emphasis on social cues and how we plan to use them becomes even more important.
Related research here.
via janchipchase.com
Categories
Balance Your Social Media Diet
Categories
Video Ads in Google Street View
Last week Gizmodo spotted that Google has filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” which in short allows them to paste media (adverts) onto the images.
Its interesting how the mouse in Street View follows the 3D space, we assume to allow any data to be tagged to buildings etc.
With data of course comes the ability to provide click throughs and advertising. We dont think it will limited to simple images however as video can also be embedded into panoramas as one of our previous examples shows.
Copy + paste from:
http://digitalurban.blogspot.com/2010/01/adverts-in-street-view-could-be-video.html
A useful document.
Categories
Apple: The iPhone Company
via chrisrutz.de
Have a watch of this short video, really creative, thinking out the box stuff. You’ll be amazed at what you can do with a standard book format, some insightful quotes too.
It’s for the Rethink Scholarship in Canada which is an $18,000 scholarship for aspiring art directors and designers to Langara College’s Communication and Ideation Design course.
Naturally they’ve got a super cool entry website here where they talk about how to enter and what they are looking for in an obviously stylish fashion.
Last years winner of the scholarship was Jim Balakshin who won a two-year scholarship on to the course as well as an internship with Rethink. He’s on Twitter here.
A novel approach to recruiting for entries to what is essentially a University course..
Categories
