Now this is neat.
Now this is neat.
Author: Michael Litman
via thenextweb.com
Amazing. And probably pretty accurate. Well, apart from the Twitter being a woman thing.. Interesting MySpace doesn’t even make the grade.
It seems like the car co’s are really stepping up their game recently with great stuff like this and the stunt Mini pulled off in Amsterdam which I wrote about recently here. I love this. It’s brilliant, unexpected, ambient and I’d imagine a wow moment when you see it in the flesh. It wasn’t the kind of thing I’d expect Alfa Romeo to be doing and that’s always a good thing.
So Alfa Romeo Belgium have been unconventionally taking one of their cars to shopping centres in Belgium to demonstrate just how easy it is to buy. The ambient stunt, associated with the Salon de l’Auto et de la Moto de Bruxelles (14 to 24 January), incredibly suspends the car to make it fit into a shopping trolley. Genius.
The tag line, “Your chance to own an Alfa Romeo” is a bit dull though. It doesn’t really motivate me enough. How about “Put an Alfa Romeo in your shopping trolley today!” Too long? Oh well.
Pictures below were taken in Woluwé Shopping Centre and will soon be replicated in other shopping centres in Antwerp and Liege.
More sterling stuff from the Altimeter Group.
Nike display ad in Argentina to encourage runners to contribute to the UN children fund, a great way to use ambient for something good.
How brilliant is this? Nike are doing something truly worthwhile and naturally earning the kudos that comes with it. Very nice.
via chrisrutz.de
Love this.
So in order:
- Spectators 70%
- Joiners 59%
- Critics 37%
- Conversationalists 33%
- Creators 24%
- Collectors 20%
- Inactives 17%
In the video below I outline the big themes in the paper. My full introduction follows.
# # #
During the last decade, we’ve seen social and digital media move from being purely the domain of tech-savvy types into a mainstream phenomenon. All you need to do is consider one statistic: Twitter was mentioned on television nearly 20,000 times in 2009, according to SnapStream. As a result, companies are investing in it and – slowly – seeing results.
Given the hype, much attention has turned to guessing what will become “the next Twitter.” It’s ample fodder for tech and marketing pundits, the media and clients – especially at the beginning of a new year and a new decade.
However, in many ways this is the wrong question to ask. Where once it was hard to sleuth out emerging platforms like Twitter, YouTube and Facebook before they grew, now they just seem to surface out of nowhere. You’ll know the next Twitter when you see it.
The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping how we think, act and buy – and to pivot into them early. Trends today tend to develop more slowly and are harder to see, allowing clients to take a more thoughtful, thorough and systematic approach.
In the following pages you will find 10 essays on such trends written by some of the smartest thinkers in digital marketing. These ideas, when looked at together, reveal four key themes:
- The shift to digital technologies by both consumers and marketers is now global and pervasive across all aspects of our life and growing daily.
- Our engagement with each other is migrating rapidly from computer to handset.
- Companies (and organized interests) are just beginning to wake up to the engagement imperative – and how to fund and develop it over time.
- And finally, the future is about carefully using the data people generate to make smarter decisions, while adhering to concerns over privacy.
We hope you enjoy our 10 ideas for the new decade. We welcome you to challenge us on our thinking. After all, that’s the only way we can grow.
via steverubel.com
Categories
Diesel says: Be Stupid
Jeans brands love a manifesto. Diesel has a new one, which is a call to arms to, um… Be Stupid.
Summed up in the film above, the new manifesto basically sees ‘stupid’ pitted against ‘smart’, with smart in this context meaning stuffy, risk-averse, geeky, while ‘stupid’ means brave, daring, and creative. “To be stupid is to be brave, when you risk something, that’s stupid,” says the manifesto. “The stupid aren’t afraid to fail. Why? Because they’re stupid! We think that you are probably pretty stupid too.”
The manifesto includes reference to Renzo Rosso, the founder of Diesel, who built his manufacturing empire by initially selling jeans that looked secondhand. “Renzo Rosso is stupid,” says the Be Stupid manifesto. “Stupid is motoring around in your Ford transit and visiting shop owner after shop owner, trying to sell your brand new denim made to look worn. ‘It’s a sign of innovation. When you are already doing the things nobody even thinks about.’ That’s a very stupid quote, Mister Rosso. Respect.”
The campaign is backed up by a series of posters (a selection of which are shown here) shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck, each showing examples of people ‘acting stupid’. In addition to this, Diesel are trying to recruit ‘stupid people’ (though judging by the call for entries, which asks if you “are you doing something particuarly stupid right now…like starting a band, building a tree house or creating an art installation”, are in fact simply creative people) to be part of a forthcoming music video that will feature the new Diesel collection.
Created by Anomaly (who recently picked up the Sony account from Fallon), the campaign certainly takes a more bombastic approach than previous Diesel campaigns, which have been more noteworthy for their style than their taglines. But while it may be eyecatching, when we’re all fed a regular diet of genuine stupidity via the media and TV most days already, will the ‘Be Stupid’ tag just prove grating? Or is everyone in fact longing to out themselves as stupid to Diesel?
The full Be Stupid campaign can be viewed online here.
What dyu reckon? I like it. But then don’t really understand the link between being stupid and buying Diesel. Or maybe I shouldn’t take things so matter of fact. Would I be stupid for buying Diesel because of its astronomically premium pricing? Or are they wanting people to be stupid? Are they trying to make the notion of being stupid a positive thing? And how can people advocate buying Diesel products if its seen as being stupid? The messaging can be construed so many ways. Overall, I’m leaning closer towards fail but I might be horribly overthinking it all.
Then I think I started to get it a bit more after a friend had this to say.. Still odd though.
No jeans at all in that video ad, interesting. I kind of get what they are doing – they are supporting creativity and chance takers over the boring, well thought out approaches. Its like an antidote to the current conservative thinking. If you’re Diesel, you are an exciting, interesting chancer, rather than a predictable smartypants.
Interesting vid. Worth a watch.
A few interesting facts:
Average gamer age is 32.
26% are over 50.
80% of Wii gamers are female
On average 18 hours are spent a WEEK playing video games
The Xbox 360 is 10 times more likely to fail in the first 2 years than the Nintendo Wii.
Categories
iPhone 4G Rumours Visualized
Interesting to see that rumors get more and more visualized in maps or product mock ups. Information gets more visual. I like it. Let’s rethink the way how we present boring facts.
via fastcompany.com
Categories
Can you solve the secret?
Looking at the video below, do you think you can solve the secret? It’s a simple idea really, just place an ordinary die on top of a mirror. In real life, the die has black and red spots like any good die should, but in the reflection it has no spots. When you turn the die, and move it around – still no spots. Crazy I know, but really amazing.
via reflectionof.me
Categories
Ronald McDonald like never before..
via inquisitr.com
These are incredible. Truly. And just shows how globally, universally well known he is to be a character promoting fast foods but in these pictures showing a completely different persona than one you would normally associate.
via chrisrutz.de